Wrecked Tiger in the Tank
Posted: Sun Feb 02, 2025 5:45 am
Last week, the National Council debated media funding . Which is somewhat strange, since the media usually reports on politics and also judges it. Anyone who followed the debate inevitably had to think of Friedrich Dürrenmatt's legendary Swiss prison comparison. Only this time we were in a zoo.
The National Council members were like zookeepers who pampered a wounded tiger - the press, which had been wrecked by a drop in advertising and digitalization - with verbal caresses ("You media are so important for democracy!") and promised it a vitamin injection in the form of reduced postage so that it could behave like a wild animal again. There france rcs data was something touching about that, especially since the media and state dependence are mutually exclusive. But those days are definitely over: without state support, many newspapers face the end. "Tiger in the tank" was a famous Esso slogan. But a weak tiger in the tank will make any car stutter.
It is a fact that the advertising volume in Switzerland has fallen by half, or more than a billion francs, in the last decade. New players - such as Google and Facebook - are entering the market and are draining every second advertising franc. In comparison, the battles against the SRG seem almost like folklore. The fact that online projects are now being supported, the success of which no one can really assess, is probably part of the political concession so that the money flows in the end.
The National Council members were like zookeepers who pampered a wounded tiger - the press, which had been wrecked by a drop in advertising and digitalization - with verbal caresses ("You media are so important for democracy!") and promised it a vitamin injection in the form of reduced postage so that it could behave like a wild animal again. There france rcs data was something touching about that, especially since the media and state dependence are mutually exclusive. But those days are definitely over: without state support, many newspapers face the end. "Tiger in the tank" was a famous Esso slogan. But a weak tiger in the tank will make any car stutter.
It is a fact that the advertising volume in Switzerland has fallen by half, or more than a billion francs, in the last decade. New players - such as Google and Facebook - are entering the market and are draining every second advertising franc. In comparison, the battles against the SRG seem almost like folklore. The fact that online projects are now being supported, the success of which no one can really assess, is probably part of the political concession so that the money flows in the end.