How to collect keywords for branded queries
Posted: Sun Feb 02, 2025 6:01 am
To collect key phrases, you can use special services, or do it manually.
When collecting manually, the brand name is entered into the search bar, and hints and phrases from the “search for together with…” section are collected.
Search suggestions are frequently used queries that have the same first letters or words as yours.
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Next, search phrases from your semantic core that contain the brand name are used. You need to follow each prompt and analyze all the links in the search results. This will help you understand what users think about your company, and how authoritative media outlets respond to the brand. As a result, you will collect enough information to determine whether there are any problems and identify ways to solve them.
For convenience, a table is created in which keywords and landing pages to which links lead are entered.
This data is not enough for deep processing of pages; the manual option does not exclude errors, which reduce the efficiency of key collection.
Read also!
"Image Advertising: Increasing Brand Awareness"
Read more
Much more effective is the use of specialized SEO services, for example, Serpstat. Let's see how to work with brand queries using the capabilities of this tool.
The brand name is entered into the search bar of the service and the region is selected. After that, "Keyword Analysis" opens. The report contains full information on your keyword, its frequency of use, cost for contextual advertising, phrase options and popularity in Google Trends. There is information on competitors and traffic distribution by keyword.
How to collect keywords for branded queries
Then we go to SEO analysis, Phrase selection. The list contains all possible variants of the search phrase, frequency and special elements in the search results. Analyze the keys that contain the brand name and export them.SEO analysis
We begin monitoring positions for the collected keywords to track how their position changes and to have an idea of the closest competitors.
Open the "Project List", select the domain project and click on "Track Positions". Here you need to mark the search engines, region and device type. After adding branded queries, set up the schedule and access.
List of projects
The Competitors tab contains information about the traffic share of your competitors in the market. You can find out which of them has the most traffic for your keywords.
When it comes to real products, it is only natural that the brand traffic of the online store selling them exceeds your own.
You should be wary when competitors take leading positions for your keywords. This situation requires immediate analysis and appropriate measures.
Let's start setting up the collection of branded queries in Google Analytics: go to the "Administration" section, where in the "Channel Settings" tab, click on "Manage Names".
Google Analytics
Add the previously collected brand name options, then go to the “Channel Settings” tab, then to “Channel Group” and add Branded traffic in organics, Branded traffic in AdWords.
Branded Traffic in AdWords
Without tracking these two channels, it is impossible to determine whether there is a need to set up contextual advertising or whether organic traffic fully satisfies your promotion needs.
When collecting manually, the brand name is entered into the search bar, and hints and phrases from the “search for together with…” section are collected.
Search suggestions are frequently used queries that have the same first letters or words as yours.
Recommended articles on this topic:
Marketing Tips: How to Show That Your international mailing list Product is the Best
9 Types of Customer Loyalty Programs
Sales Triggers That Have Never Failed
Next, search phrases from your semantic core that contain the brand name are used. You need to follow each prompt and analyze all the links in the search results. This will help you understand what users think about your company, and how authoritative media outlets respond to the brand. As a result, you will collect enough information to determine whether there are any problems and identify ways to solve them.
For convenience, a table is created in which keywords and landing pages to which links lead are entered.
This data is not enough for deep processing of pages; the manual option does not exclude errors, which reduce the efficiency of key collection.
Read also!
"Image Advertising: Increasing Brand Awareness"
Read more
Much more effective is the use of specialized SEO services, for example, Serpstat. Let's see how to work with brand queries using the capabilities of this tool.
The brand name is entered into the search bar of the service and the region is selected. After that, "Keyword Analysis" opens. The report contains full information on your keyword, its frequency of use, cost for contextual advertising, phrase options and popularity in Google Trends. There is information on competitors and traffic distribution by keyword.
How to collect keywords for branded queries
Then we go to SEO analysis, Phrase selection. The list contains all possible variants of the search phrase, frequency and special elements in the search results. Analyze the keys that contain the brand name and export them.SEO analysis
We begin monitoring positions for the collected keywords to track how their position changes and to have an idea of the closest competitors.
Open the "Project List", select the domain project and click on "Track Positions". Here you need to mark the search engines, region and device type. After adding branded queries, set up the schedule and access.
List of projects
The Competitors tab contains information about the traffic share of your competitors in the market. You can find out which of them has the most traffic for your keywords.
When it comes to real products, it is only natural that the brand traffic of the online store selling them exceeds your own.
You should be wary when competitors take leading positions for your keywords. This situation requires immediate analysis and appropriate measures.
Let's start setting up the collection of branded queries in Google Analytics: go to the "Administration" section, where in the "Channel Settings" tab, click on "Manage Names".
Google Analytics
Add the previously collected brand name options, then go to the “Channel Settings” tab, then to “Channel Group” and add Branded traffic in organics, Branded traffic in AdWords.
Branded Traffic in AdWords
Without tracking these two channels, it is impossible to determine whether there is a need to set up contextual advertising or whether organic traffic fully satisfies your promotion needs.