How to calculate traffic for branded querie
Posted: Sun Feb 02, 2025 6:01 am
Attack Strategy
Here, the desire to take the first positions comes first, ahead of competitors and automatically increasing the number of clicks on branded queries. The best result that will give the company a huge advantage over competitors is an advertising block and one of the lines on the first page of organic search results. There will be many more clicks on context if the link to the site in organic search is closer to the end of the first page.
This theory is confirmed by the results of a study conducted by Google based on 390 cases. The first position in the search adds 50% of clicks from advertising, 2–4 positions – 82%, and placement on the fifth line and below – 96%.
Research by Bunnyfoot yielded similar results, showing that 36% of users do not differentiate between organic and contextual. It also found that 27% of people were surprised that Google even hosts ads.
Both strategies can coexist in the same investor leads marketing campaign, not only without interfering with each other, but also allowing for maximum efficiency.
Having launched contextual advertising for branded queries, it is necessary to monitor the results of the promotion, namely:
calculate what share of organic results was taken over by contextual advertising and what the combined traffic was;
compare conversion rates for branded search and context;
track the behavior map to understand what kind of traffic leads to a purchase and evaluate the profitability of contextual advertising;
observe the growth of branded queries: how their number increases, what auxiliary words are used in searches.
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Checklist: How to Achieve Your Goals in Negotiations with Clients
If a brand's website has just been launched or has undergone a rebranding, it may not be on the first page. If the brand is recognizable enough, it makes sense to launch branded advertising. It can increase views by 81% and the number of clicks by 66%.
Here, the desire to take the first positions comes first, ahead of competitors and automatically increasing the number of clicks on branded queries. The best result that will give the company a huge advantage over competitors is an advertising block and one of the lines on the first page of organic search results. There will be many more clicks on context if the link to the site in organic search is closer to the end of the first page.
This theory is confirmed by the results of a study conducted by Google based on 390 cases. The first position in the search adds 50% of clicks from advertising, 2–4 positions – 82%, and placement on the fifth line and below – 96%.
Research by Bunnyfoot yielded similar results, showing that 36% of users do not differentiate between organic and contextual. It also found that 27% of people were surprised that Google even hosts ads.
Both strategies can coexist in the same investor leads marketing campaign, not only without interfering with each other, but also allowing for maximum efficiency.
Having launched contextual advertising for branded queries, it is necessary to monitor the results of the promotion, namely:
calculate what share of organic results was taken over by contextual advertising and what the combined traffic was;
compare conversion rates for branded search and context;
track the behavior map to understand what kind of traffic leads to a purchase and evaluate the profitability of contextual advertising;
observe the growth of branded queries: how their number increases, what auxiliary words are used in searches.
X
Checklist: How to Achieve Your Goals in Negotiations with Clients
If a brand's website has just been launched or has undergone a rebranding, it may not be on the first page. If the brand is recognizable enough, it makes sense to launch branded advertising. It can increase views by 81% and the number of clicks by 66%.