Target audience analysis

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The targeting specialist’s task is to determine who is interested in the proposed product and to divide this audience into segments (based on requests, needs and geographic location).

Target audience analysis

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For example, your product is baby strollers, and you sell them through social networks. The target audience here is mothers who have small children (under three years old). As for las vegas email list the segments, these will be pregnant women, women with newborn babies, then with children from 0 to 1 year old and further up to three years. In the fight against so-called banner blindness, it is important that a mother with a small child under one year old sees an advertisement for a stroller with a baby.

Planning
Here, each targetologist approaches this in his own way, but practice shows that the most detailed plan is the key to success. It might look something like this: the first two days – drawing up a buyer portrait, identifying his needs and studying the offer available on the market.

Next comes setting up targeting for a given audience, and then thinking through creative moves and directing them to the selected contingent. Subsequent work is control, tracking the effectiveness of the impact of published posts on different groups of users.

Identifying and collecting the target audience
This stage is very important. You can define the necessary segments in social networks using special programs called parsers. For example, your potential buyers are pregnant women.

So, the targetologist searches VKontakte (or another network where you work) and collects those who have shown interest in groups with a name like “All about childbirth” or something like that over the past couple of months. This is clearly your target audience. All subscribers of the community are of no interest, there will be many who have already given birth and “rolled” their children in strollers. These are not your clients.