Formation of the semantic core (SC)
Posted: Sun Feb 02, 2025 6:37 am
The second stage is the creation of a semantic core (definition of key queries). The success of the entire project directly depends on it. First, the maximum set of key phrases is formed. The keywords selected for the site's theme are grouped, and the most significant offers are determined.
Read also!
"Ranking Factors: 16 Most Relevant Parameters in 2020"
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Next, the list of key queries must be loadrunner protocol list agreed upon with the customers, and an SEO plan is formed on its basis. The SEO plan determines the corresponding promoted page for all keys. If it is missing, a page is created for such a query.
Internal website optimization
Since optimization can be done both internally and externally, we will consider both options separately.
Internal website optimization
Internal optimization is operations with the content of the site itself.
It may include:
Reorganization of the structure of the website being developed, its interlinking (formation of the skeleton, re-planning the placement of its sections, etc.).
Checking technical parameters (eliminating page code errors, identifying duplicates, monitoring server activity, generating files such as robots.txt, sitemap.xml, reducing page opening time, debugging micro-markup, etc.).
Improving content (creating unique texts with the most rational number of keywords, highlighted headings, paragraphs, images, using tables, etc., creating unique meta tags, changing headings, etc.).
Improving the presentation of the resource in search engines (checking the Title tag and page URL, installing quick links, snippets, micro-markup, posting links to social networks, registering in Yandex.Maps or Google Addresses).
Optimization of the site or increase in the level of behavioral parameters (the volume of conversions is checked, measures are implemented to reduce the bounce rate, increase the time spent on the site and the number of open pages, ineffective factors are calculated, a plan for changes to the site is formed).
This stage is very important, because people, visiting the page on the Internet, see changes, note its usefulness and importance. All innovations of the resource should work to increase the client's trust, promote his desire to order the advertised product.
External improvement of the page
This stage includes methods of influencing the process of evaluation (ranking) of the site by search engines without changes in its internal indicators. External optimization combines quite a lot of components, but first of all these measures represent the operation of the external mass of links.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
The volume and rank of resources mentioning (posting links) this site are determined. External optimization involves forming a link plan, creating an anchor list, identifying donor sites, and determining the link mass of competitor sites.
Read also!
"Ranking Factors: 16 Most Relevant Parameters in 2020"
Read more
Next, the list of key queries must be loadrunner protocol list agreed upon with the customers, and an SEO plan is formed on its basis. The SEO plan determines the corresponding promoted page for all keys. If it is missing, a page is created for such a query.
Internal website optimization
Since optimization can be done both internally and externally, we will consider both options separately.
Internal website optimization
Internal optimization is operations with the content of the site itself.
It may include:
Reorganization of the structure of the website being developed, its interlinking (formation of the skeleton, re-planning the placement of its sections, etc.).
Checking technical parameters (eliminating page code errors, identifying duplicates, monitoring server activity, generating files such as robots.txt, sitemap.xml, reducing page opening time, debugging micro-markup, etc.).
Improving content (creating unique texts with the most rational number of keywords, highlighted headings, paragraphs, images, using tables, etc., creating unique meta tags, changing headings, etc.).
Improving the presentation of the resource in search engines (checking the Title tag and page URL, installing quick links, snippets, micro-markup, posting links to social networks, registering in Yandex.Maps or Google Addresses).
Optimization of the site or increase in the level of behavioral parameters (the volume of conversions is checked, measures are implemented to reduce the bounce rate, increase the time spent on the site and the number of open pages, ineffective factors are calculated, a plan for changes to the site is formed).
This stage is very important, because people, visiting the page on the Internet, see changes, note its usefulness and importance. All innovations of the resource should work to increase the client's trust, promote his desire to order the advertised product.
External improvement of the page
This stage includes methods of influencing the process of evaluation (ranking) of the site by search engines without changes in its internal indicators. External optimization combines quite a lot of components, but first of all these measures represent the operation of the external mass of links.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
The volume and rank of resources mentioning (posting links) this site are determined. External optimization involves forming a link plan, creating an anchor list, identifying donor sites, and determining the link mass of competitor sites.