How to optimize this type of campaigns!
Posted: Sun Dec 22, 2024 9:23 am
As you can imagine, the configuration possibilities are very limited by the very nature of this type of campaign.
However, we can and should monitor performance to make certain adjustments to improve performance once we have launched them.
The most common settings are:
Pause search phrases
If we see that there are active phrases with poor performance, pausing them is as easy as deactivating them.
New ones can also be added to continue testing new ways to reach the ideal target audience.
Adjusting budgets
Once you start to see results, it is common to start conservatively and then gradually increase the budget. You will be able to see what potential reach in terms of clicks and impressions you can have with each budget range.
This way it is easier to decide.
Create other campaigns
One way to improve performance is to split different lines of business into separate smart campaigns.
This way you can assign different budgets and create philippine area code different ads.
As we mentioned above, each campaign must be oriented towards a product or service because the budget, search phrases and ads are the same for the entire campaign.
Google Analytics
You can link your Google Ads and Google Analytics accounts from the same Smart Campaign.
This will allow you to better understand user behavior on the web.
Measuring conversions
Although we had not mentioned something as standard in campaign optimization as conversion tracking, the truth is that we can configure conversions in Google Ads for this type of campaign and that will help Google to have more data and the advertiser to really know what works best.
Try “expert mode”
Although the campaign interface is extremely simplified, it is true that campaigns can be managed in expert mode to obtain much more data.
However, this is not a recommended option if the person managing does not have intermediate knowledge or wants to learn, because the change is really significant.
Ad scheduling
The default setting is 24/7 but this does not make sense for all businesses.
A schedule can be established by hours and days of the week according to what makes the most sense for each type of business.
This is the only feature that is available once the campaign is live and that we cannot configure beforehand.
However, we can and should monitor performance to make certain adjustments to improve performance once we have launched them.
The most common settings are:
Pause search phrases
If we see that there are active phrases with poor performance, pausing them is as easy as deactivating them.
New ones can also be added to continue testing new ways to reach the ideal target audience.
Adjusting budgets
Once you start to see results, it is common to start conservatively and then gradually increase the budget. You will be able to see what potential reach in terms of clicks and impressions you can have with each budget range.
This way it is easier to decide.
Create other campaigns
One way to improve performance is to split different lines of business into separate smart campaigns.
This way you can assign different budgets and create philippine area code different ads.
As we mentioned above, each campaign must be oriented towards a product or service because the budget, search phrases and ads are the same for the entire campaign.
Google Analytics
You can link your Google Ads and Google Analytics accounts from the same Smart Campaign.
This will allow you to better understand user behavior on the web.
Measuring conversions
Although we had not mentioned something as standard in campaign optimization as conversion tracking, the truth is that we can configure conversions in Google Ads for this type of campaign and that will help Google to have more data and the advertiser to really know what works best.
Try “expert mode”
Although the campaign interface is extremely simplified, it is true that campaigns can be managed in expert mode to obtain much more data.
However, this is not a recommended option if the person managing does not have intermediate knowledge or wants to learn, because the change is really significant.
Ad scheduling
The default setting is 24/7 but this does not make sense for all businesses.
A schedule can be established by hours and days of the week according to what makes the most sense for each type of business.
This is the only feature that is available once the campaign is live and that we cannot configure beforehand.