What Mistakes Will Negatively Affect Your Online Store Name
Posted: Sun Feb 02, 2025 8:07 am
An alternative way to choose a name for a store that has helped more than one businessman: selecting words using an online dictionary of synonyms. When generating a name for an online store, a list of words whose meaning is similar to the requested name, but already used by a competitor, can significantly expand the range of choice.
For example, when developing a store with cheap goods, a businessman decided to call it "Deshevle.net". The results of the uniqueness check showed that competitors are already using such an identifier. Names synonymous with "deshevle": "darom", "ekonom", "kopeika". All these names are not registered on the Internet, which occupant resident lists means they can be used directly or embellished.
When choosing a name for an online store, website owners make quite a few mistakes, among which the most common ones can be highlighted. Study their list in detail so as not to repeat the mistakes of dozens and hundreds of other people.
There is no logic or sense.
This is the main problem with many names that customers do not understand and are confused by. Sure, Apple's success keeps many people up at night, but a bedding store is not allowed to use the brand's well-known name. Sure, you can call your store "Apple" or "Pear", but we don't think customers will appreciate this approach.
Very long title.
Everyone knows that short names are easier to remember. That is why there is not a single free option longer than 5-6 characters in international domains. There is only one exception to the use of a long name for an online store: if the store is very specialized - in this case, a key request is added to the domain name.
It is difficult to perceive and remember the name.
It is difficult to perceive and remember the name
Source: fizkes / shutterstock.com
The name of the store is the first impression of your business, and therefore it should be as simple and understandable as possible. If the name of the store (and the domain) is not associated with anything, for example ybdh.com.ua, a person does not perceive it and immediately forgets it. Even a short name or abbreviation should be associated with something, and forget about complex names like "Stroykhimprominvest".
Numbers and hyphens are used.
Аqua-798-shop — this name doesn't mean anything to your potential customers. But if you deliver pizza 24 hours a day, then the name Pizza_24 would be quite suitable.
Pronunciation ambiguities and transliteration errors.
Ideally, the spelling of the name should match the pronunciation, so that its perception by ear does not turn against you. For example, the name "Aqua 24" can be written as aqua24, akva24, aqva24, acva24, or even akwa24. Especially avoid vowels and hissing sounds, cumbersome in writing. We mean the letters Ж, Ш, Ч, Я, Ю, and the transliteration Щ is just awful, because there are 4 symbols at once - shch.
Incomprehensible humor and playfulness are out of place.
If you are not selling jokes, fancy dress costumes, cheap goods like 1000 and 1 small change, then the name should be serious. Playfulness is not needed here. If you are selling boats or expensive vintage jewelry, then the names aqua-shka or antі-kvashka are an extremely unfortunate choice.
Negative coloring and negative meaning.
Аnti-kvashka may end up on the reject list for this reason, as well as the words down, mini, nazad. Do not use names with a regressive connotation and words from the stop list (shop, vip, super, best, elit, etc.), which are already so boring that they only cause a negative reaction.
* Instagram is an organization whose activities are recognized as extremist in the Russian Federation.
For example, when developing a store with cheap goods, a businessman decided to call it "Deshevle.net". The results of the uniqueness check showed that competitors are already using such an identifier. Names synonymous with "deshevle": "darom", "ekonom", "kopeika". All these names are not registered on the Internet, which occupant resident lists means they can be used directly or embellished.
When choosing a name for an online store, website owners make quite a few mistakes, among which the most common ones can be highlighted. Study their list in detail so as not to repeat the mistakes of dozens and hundreds of other people.
There is no logic or sense.
This is the main problem with many names that customers do not understand and are confused by. Sure, Apple's success keeps many people up at night, but a bedding store is not allowed to use the brand's well-known name. Sure, you can call your store "Apple" or "Pear", but we don't think customers will appreciate this approach.
Very long title.
Everyone knows that short names are easier to remember. That is why there is not a single free option longer than 5-6 characters in international domains. There is only one exception to the use of a long name for an online store: if the store is very specialized - in this case, a key request is added to the domain name.
It is difficult to perceive and remember the name.
It is difficult to perceive and remember the name
Source: fizkes / shutterstock.com
The name of the store is the first impression of your business, and therefore it should be as simple and understandable as possible. If the name of the store (and the domain) is not associated with anything, for example ybdh.com.ua, a person does not perceive it and immediately forgets it. Even a short name or abbreviation should be associated with something, and forget about complex names like "Stroykhimprominvest".
Numbers and hyphens are used.
Аqua-798-shop — this name doesn't mean anything to your potential customers. But if you deliver pizza 24 hours a day, then the name Pizza_24 would be quite suitable.
Pronunciation ambiguities and transliteration errors.
Ideally, the spelling of the name should match the pronunciation, so that its perception by ear does not turn against you. For example, the name "Aqua 24" can be written as aqua24, akva24, aqva24, acva24, or even akwa24. Especially avoid vowels and hissing sounds, cumbersome in writing. We mean the letters Ж, Ш, Ч, Я, Ю, and the transliteration Щ is just awful, because there are 4 symbols at once - shch.
Incomprehensible humor and playfulness are out of place.
If you are not selling jokes, fancy dress costumes, cheap goods like 1000 and 1 small change, then the name should be serious. Playfulness is not needed here. If you are selling boats or expensive vintage jewelry, then the names aqua-shka or antі-kvashka are an extremely unfortunate choice.
Negative coloring and negative meaning.
Аnti-kvashka may end up on the reject list for this reason, as well as the words down, mini, nazad. Do not use names with a regressive connotation and words from the stop list (shop, vip, super, best, elit, etc.), which are already so boring that they only cause a negative reaction.
* Instagram is an organization whose activities are recognized as extremist in the Russian Federation.