And let’s talk about the colossal time savings you can make. Once everything is in place, your automation runs on its own, without you having to constantly modify the trigger conditions. No wonder more and more
1. The “Welcome Pack” scenario
The first scenario I want to share with you is the "Welcome Pack" . This is the first contact with your prospect, so it is crucial to make a good first impression. Welcome him warmly while immersing him from the start in your values, your history and your social communities.
This scenario can consist of one or more emails, which allow you to tell your story to new profiles that join your contact lists. The content of each email will depend on your objectives: explain your concept, reassure about your expertise, encourage them to follow you on social networks, etc.
On our customers' side, the Welcome Pack as we call it at SPREAD is an essential that is very well used! Let's take as a first example, the welcome scenario of Benjie of Switzerland full of advice and value!
Indeed, to welcome its new members, the children's shoe brand has opted for a series of nine automated emails . These emails accompany customers in the world of the brand's products and provide them with advice on how to properly shoe their children in the long term.