Why External Links and Link Building Are So Important
Posted: Sun Feb 02, 2025 8:08 am
The history of link building began many years ago, even before Google appeared.
Perhaps you remember search engines such as AltaVista and Yahoo!? At that time, they were the leaders of the foreign market. And in Russia, Yandex and Rambler were popular. Back then, only the content of web pages was taken into account when ranking.
But then Google came along with its famous PageRank algorithm, and everything changed.
The new search engine didn't just analyze outlook email list the text on web pages; it began tracking the number of users linking to those pages.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153442
Despite the fact that almost 20 years have passed since then, this method of assessing the quality of Internet sites is still considered the best. And backlinks are still a key ranking criterion in the Google service.
Read also!
"Internal website linking: what are its advantages"
Read more
With the introduction of Google Penguin and other updates, the search engine began to take into account both the number of links and their quality.
So what is a quality link? And how can you build a quality link mass?
Read about this and much more in our article.
What tasks does link building solve?
External links are an important factor in website ranking. A link that leads from one resource to another is an analogue of a recommendation. The main task of search engines is to reflect the highest quality and most popular sites in search results. And the presence of a large number of backlinks clearly indicates the authority of the web site.
What tasks does link building solve?
Source: shutterstock.com
Backlinks can appear on a resource naturally. However, this process takes quite a long time and does not always meet expectations. Even among projects that have been functioning for several years without external optimization, only a few can boast a solid link mass.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153442
As for new resources, they either have no external links at all, or very few. But such projects need to rank highly for queries right now.
Link building is a method of promoting a resource using external optimization. It is based on building a link mass and includes searching for donor sites, placing backlinks, and evaluating their effectiveness.
The main goal of this method is to obtain a free link from a high-quality website that brings orders and traffic.
External link capabilities:
increase company recognition;
help attract potential clients;
influence the promotion of the resource (keys in the anchor contribute to the promotion of the site for these queries; improve behavioral factors; increase the authority of the site and improve its indexing; transfer static weight, etc.).
Perhaps you remember search engines such as AltaVista and Yahoo!? At that time, they were the leaders of the foreign market. And in Russia, Yandex and Rambler were popular. Back then, only the content of web pages was taken into account when ranking.
But then Google came along with its famous PageRank algorithm, and everything changed.
The new search engine didn't just analyze outlook email list the text on web pages; it began tracking the number of users linking to those pages.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153442
Despite the fact that almost 20 years have passed since then, this method of assessing the quality of Internet sites is still considered the best. And backlinks are still a key ranking criterion in the Google service.
Read also!
"Internal website linking: what are its advantages"
Read more
With the introduction of Google Penguin and other updates, the search engine began to take into account both the number of links and their quality.
So what is a quality link? And how can you build a quality link mass?
Read about this and much more in our article.
What tasks does link building solve?
External links are an important factor in website ranking. A link that leads from one resource to another is an analogue of a recommendation. The main task of search engines is to reflect the highest quality and most popular sites in search results. And the presence of a large number of backlinks clearly indicates the authority of the web site.
What tasks does link building solve?
Source: shutterstock.com
Backlinks can appear on a resource naturally. However, this process takes quite a long time and does not always meet expectations. Even among projects that have been functioning for several years without external optimization, only a few can boast a solid link mass.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153442
As for new resources, they either have no external links at all, or very few. But such projects need to rank highly for queries right now.
Link building is a method of promoting a resource using external optimization. It is based on building a link mass and includes searching for donor sites, placing backlinks, and evaluating their effectiveness.
The main goal of this method is to obtain a free link from a high-quality website that brings orders and traffic.
External link capabilities:
increase company recognition;
help attract potential clients;
influence the promotion of the resource (keys in the anchor contribute to the promotion of the site for these queries; improve behavioral factors; increase the authority of the site and improve its indexing; transfer static weight, etc.).