Mirror, mirror on the wall, who is the most creative of them all? This Saturday, the best advertisers will be honored at the ADC gala. The ADC is the Rotary of advertising: self-confident, elitist and a little male-dominated. The Art Director Club was founded in 1976 in Zurich's Kronenhalle. Its only goal: better advertising.
To ensure that the advertising icons present did portugal rcs data not miss the Swiss victory on the Lauberhorn, a TV had to be set up in the venerable Kronenhalle. For the first and probably only time. But this was the condition of ADC founder Theophil Butz. Otherwise the club would most likely not exist today.
Even though advertising has changed fundamentally in the past three decades, the ADC has remained the same. The awards ceremony in a Zurich trend hall is almost more glamorous than an Oscar night. That is the main difference to the publishers: While they struggle with their fate, the advertisers are celebrating a world that no longer exists this Saturday.