We assume a good registration process and a successful expected attendance percentage of visitors. We often start the content for the build-up to an event a week before the event. Are the registrations disappointing? Then start earlier, with the main goal of traffic to the registration page and the program.
For the content in the week before the event, you can think of highlighting speakers, flashbacks (highlights or speaker videos) to previous events, calling for participation in the conversation on a hashtag, announcing a livestream (freely accessible or behind a registration page) and links to an Android or iOS store for downloading an event app.
Immerse yourself in the speakers. One of the most important lessons: request presentations as far in advance as possible, or set a deadline for them. Create an environment where you can gather all the information for both the online and offline event team. The speakers and presentations are, in addition to your own (blog) material, the most important pillars of input in the preparation.
To give you an idea of how we approach this: based on such content, there is often a 'menu' of fifty to a hundred messages ready. Sometimes including visuals or links to the associated visual templates, where you can add quotes on the day itself, for example.
Stimulating through influencers
In every area there are influential profiles that new zealand whatsapp number can make your event an even greater success. The starting point here is that content and reach reinforce each other. If this is not the case, skip this influencer. Brief them well, make clear agreements, let them communicate that they are present on behalf of company X at event Y and give them access to the content calendar, so that they can prepare optimally.
Video
In my opinion, a very nice to have is a video content team that can create and publish on the day itself. After the enormous flight of video on social media in recent years, you can no longer ignore video at your event. In the preparation phase, it is all about creating a handy script, short questions (preferably three), coordination in and with the program and creating video templates. Think of an intro, title cards and an outro in which material shot on the day itself can easily be incorporated.
Live stream
Is there limited space at the event itself, but do you expect a larger audience and greater participation in the conversation? Then consider a livestream. Especially if you can link a registration page to this (lead generation). It can also work well to go live on your Facebook page. Your followers can easily be alerted to the livestream, because they will receive a notification. And what is even better: after the event you can boost the video again towards a relevant audience, which will benefit your reach and engagement for the event.