6.- Provide relevant resources
Posted: Sun Dec 22, 2024 9:50 am
Quality content provides, when necessary, the resources and tools needed to better understand/apply what is being conveyed.
For example, a post that openly talks about SEMrush's features and doesn't link to the tool even once makes no sense.
And it makes perfect sense that a video that is sharing the screen and graphically explaining how ActiveCampaign works internally includes a link to a post that supports in writing the information given in that video.
The easier we make it for the content consumer, the better.
Squeeze SEO Content template
to make your content stand out in results
Enter your keyword here
Try it! →
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7.- It makes it easier for the consumer to delve deeper into the topic
No matter how high-quality our content is, we cannot assume that the user will have enough with it.
We need to make it easier for him to investigate further on the topic you are communicating to him.
The best way to do this is at the end of the content: if you have read it all, you are a strong candidate to continue reading, so links or oral references cannot be missing there.
The relevant resources I mentioned could also be included in this section, as well as the sources you have used for inspiration, if you have done so.
Plus, it's a great way to say thank you.
See how they do it on La Tira de Marketing :
Quality Content - Sources in an Article Example The Marketing Strip
8.- Make it easy to consume
I'll end these suggestions with a truism before moving on to the examples: qua philippines cellphone number lity content is usually easy to consume.
I say usually because of course, as long as the first two points are met, everything else would not matter, but if this point is not met, then it will be difficult.
No matter how interesting your content is:
Who watches a 10-minute video at such a poor resolution that it looks like a LEGO movie?
Who listens to a 15-minute podcast with annoying background noise? And you don't need to have OCD to do that.
Who reads a post written in yellow letters on a green background?
Nobody, nobody and nobody.
Make sure your content is easy to consume, in every sense, not just the ones mentioned above.
For example, if it is a written document:
Structure the information well, so that it allows for quick scanning.
Separate the paragraphs well, leaving enough space.
Format with bold , italics and underline where appropriate.
Alternate lists with paragraphs.
Include visually recognizable headings.
…
By doing all this, you will improve the experience of your Buyer Persona, who will be a little closer to undergoing the transformation we mentioned.
And you will help it end up giving you what you wanted when you started creating your content.
For example, a post that openly talks about SEMrush's features and doesn't link to the tool even once makes no sense.
And it makes perfect sense that a video that is sharing the screen and graphically explaining how ActiveCampaign works internally includes a link to a post that supports in writing the information given in that video.
The easier we make it for the content consumer, the better.
Squeeze SEO Content template
to make your content stand out in results
Enter your keyword here
Try it! →
ADS illustration
7.- It makes it easier for the consumer to delve deeper into the topic
No matter how high-quality our content is, we cannot assume that the user will have enough with it.
We need to make it easier for him to investigate further on the topic you are communicating to him.
The best way to do this is at the end of the content: if you have read it all, you are a strong candidate to continue reading, so links or oral references cannot be missing there.
The relevant resources I mentioned could also be included in this section, as well as the sources you have used for inspiration, if you have done so.
Plus, it's a great way to say thank you.
See how they do it on La Tira de Marketing :
Quality Content - Sources in an Article Example The Marketing Strip
8.- Make it easy to consume
I'll end these suggestions with a truism before moving on to the examples: qua philippines cellphone number lity content is usually easy to consume.
I say usually because of course, as long as the first two points are met, everything else would not matter, but if this point is not met, then it will be difficult.
No matter how interesting your content is:
Who watches a 10-minute video at such a poor resolution that it looks like a LEGO movie?
Who listens to a 15-minute podcast with annoying background noise? And you don't need to have OCD to do that.
Who reads a post written in yellow letters on a green background?
Nobody, nobody and nobody.
Make sure your content is easy to consume, in every sense, not just the ones mentioned above.
For example, if it is a written document:
Structure the information well, so that it allows for quick scanning.
Separate the paragraphs well, leaving enough space.
Format with bold , italics and underline where appropriate.
Alternate lists with paragraphs.
Include visually recognizable headings.
…
By doing all this, you will improve the experience of your Buyer Persona, who will be a little closer to undergoing the transformation we mentioned.
And you will help it end up giving you what you wanted when you started creating your content.