How to Conduct Effective Link Building for Law Firm Websites
Posted: Sun Dec 22, 2024 10:00 am
A study conducted in 2019 found that only about 6% of internet content had one or more backlinks. This means that 94% of online content has no backlinks. Backlinks are the number one ranking factor in search engine algorithms, so the fact that so few pages receive backlinks suggests that the process of acquiring these links is difficult and that the success rate is overall low for most attorneys. To be part of that 6% of content that gets backlinks, your attorney website needs to stand out .
In this chapter, we’ll cover what link building is, why it’s important, and how to develop usa phone list a strategy to increase your chances of earning high-quality links.
What is link building and why it is important
What are high-quality links?
Link Building Strategies for Law Firms
Avoid Common Link Building Mistakes
What is Link Building for Lawyers?
We've mentioned link building a few times in this guide so far, but it's so valuable to search engine rankings and success that it deserves its own chapter with instructions for using it. Link building is the practice of getting links from external websites . These links direct people to your site on other websites. You can create some of these links yourself.
For example, you can create links to your website through lawyer blogs on third-party platforms, or you can create content that others want to use, such as linkable assets and informative articles, in communities within the legal field (such as Zhihu).
A key topic to understand is what a referring domain is and how it affects the value of any backlink opportunities for your law firm website. A referring domain is a website that will place a link on their website to direct users to your website. Here is an example:
You publish a great article related to your area of business (e.g., personal injury) on a well-known online magazine or news platform (e.g., Sohu). Sohu agrees to publish the article with a link to your company's website. Sohu is a widely recognized and trusted website. It has a high domain authority, which means that search engines recognize the value of the content on that domain and rank it higher.
Therefore, since SOHU has a high domain authority, the backlinks pointing to your website show Baidu and Bing that your website is also trustworthy and provides high-quality content. Baidu will then place it higher in the search engine results page (SERP) to reflect the value your website provides.
Keep in mind that this type of content marketing and the process of building these types of backlinks doesn’t cost money. That is, you don’t have to pay to have your articles added to Sohu. You don’t have to pay for advertising. Therefore, it’s more valuable to improve your law firm website’s ranking through this method as well as search engine optimization ( SEO ).
Other options include publishing articles for legal associations or legal consulting fields that include a link to your attorney's website, which can have the same effect .
What is the Importance of Link Building for Law Firms?
Let’s talk about this value a little more. The process from guest posting to using a free directory still takes time. So you want to make sure it’s the right decision for your company.
In this chapter, we’ll cover what link building is, why it’s important, and how to develop usa phone list a strategy to increase your chances of earning high-quality links.
What is link building and why it is important
What are high-quality links?
Link Building Strategies for Law Firms
Avoid Common Link Building Mistakes
What is Link Building for Lawyers?
We've mentioned link building a few times in this guide so far, but it's so valuable to search engine rankings and success that it deserves its own chapter with instructions for using it. Link building is the practice of getting links from external websites . These links direct people to your site on other websites. You can create some of these links yourself.
For example, you can create links to your website through lawyer blogs on third-party platforms, or you can create content that others want to use, such as linkable assets and informative articles, in communities within the legal field (such as Zhihu).
A key topic to understand is what a referring domain is and how it affects the value of any backlink opportunities for your law firm website. A referring domain is a website that will place a link on their website to direct users to your website. Here is an example:
You publish a great article related to your area of business (e.g., personal injury) on a well-known online magazine or news platform (e.g., Sohu). Sohu agrees to publish the article with a link to your company's website. Sohu is a widely recognized and trusted website. It has a high domain authority, which means that search engines recognize the value of the content on that domain and rank it higher.
Therefore, since SOHU has a high domain authority, the backlinks pointing to your website show Baidu and Bing that your website is also trustworthy and provides high-quality content. Baidu will then place it higher in the search engine results page (SERP) to reflect the value your website provides.
Keep in mind that this type of content marketing and the process of building these types of backlinks doesn’t cost money. That is, you don’t have to pay to have your articles added to Sohu. You don’t have to pay for advertising. Therefore, it’s more valuable to improve your law firm website’s ranking through this method as well as search engine optimization ( SEO ).
Other options include publishing articles for legal associations or legal consulting fields that include a link to your attorney's website, which can have the same effect .
What is the Importance of Link Building for Law Firms?
Let’s talk about this value a little more. The process from guest posting to using a free directory still takes time. So you want to make sure it’s the right decision for your company.