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Authority and Trust

Posted: Thu Feb 06, 2025 5:35 am
by Rina7RS
Using a sitemap makes it easier for Google to crawl your site. There are a few ways to do this, but XML sitemaps are the typical one.

Beware of keyword cannibalization. To learn more about avoiding this, check out our article on keyword cannibalization .

Google looks at authority and trust in a variety of ways. Two common acronyms associated with these measurements are EAT and YMYL Your Money or Your Life. Let’s take a look at both.

E-A-T
Google uses the acronym EAT — Expertise, Authoritativeness, and peru mobile database Trustworthiness, referring to overall trustworthiness. They judge trustworthiness or EAT on three levels — page, author, and site. Additionally, they want to see if the content is trustworthy in the solution it aims to provide.

E-A-T is extremely important to Google; their guidelines use the words “expert,” “authoritative,” and “trusted” or variations over 200 times.

Let’s take a brief look at each component of E-A-T.

Expertise: Is the information accurate? Should this writer or brand be writing about this topic?

Authority: Is the author respected in their field? Is the brand widely recognized within the industry? Is the content cited elsewhere by other authoritative sites, brands, and people?

Credibility: Do the brand and author have a good reputation and is the content reliable?