I talk more about retargeting later
Posted: Thu Feb 06, 2025 7:18 am
When retargeting a custom audience, you can push them a unique set of ads that play to their newfound knowledge of the product and its benefits: Think about it, what new selling points can you push to get them to buy?
Ad Sets: Segmentation
Ad sets are the level at which you group ads by value prop and audience.
On Facebook, you can’t combine multiple value props into one ad set because when you publish an ad, Facebook will evaluate the CTR of a set of ads and stop serving the worst performing ad.
Therefore, if your ads run with multiple value items taiwan mobile database in the same ad set, the lower performing ones may never be seen by your audience.
Target selection: Geography
Geography is the largest demographic determinant of cost per impression.
First, note that you probably want to select the “People who live in this location” option. This is in contrast to people who are “in” or “near” your location list. Generally, the goal of geo-targeting is to show your ads to people who have a home in that place and live there most of the year.
Second, be aware that countries are divided into three unofficial geographic “tiers”:
Tier 1
Australia
Canada
Denmark
France
Germany
Netherlands
Norway
Sweden
United Kingdom
United States.
Ad Sets: Segmentation
Ad sets are the level at which you group ads by value prop and audience.
On Facebook, you can’t combine multiple value props into one ad set because when you publish an ad, Facebook will evaluate the CTR of a set of ads and stop serving the worst performing ad.
Therefore, if your ads run with multiple value items taiwan mobile database in the same ad set, the lower performing ones may never be seen by your audience.
Target selection: Geography
Geography is the largest demographic determinant of cost per impression.
First, note that you probably want to select the “People who live in this location” option. This is in contrast to people who are “in” or “near” your location list. Generally, the goal of geo-targeting is to show your ads to people who have a home in that place and live there most of the year.
Second, be aware that countries are divided into three unofficial geographic “tiers”:
Tier 1
Australia
Canada
Denmark
France
Germany
Netherlands
Norway
Sweden
United Kingdom
United States.