Enthusiasm during experimentation
Posted: Thu Feb 06, 2025 8:24 am
Even worse, many growth marketers are brand marketers who pretend to have experience with data-driven growth.
So hire people slowly and with a skeptical eye. Focus on three core qualities:
A continuous process of generating growth ideas .
Be reflective and data literate when evaluating what growth successes and failures have taught them .
I use a three-step project to assess these qualities. It looks something like this, but each growth role varies so much that it’s not one-size-fits-all:
The candidate develops and ranks customer acquisition strategies for the business. This reveals their ability to identify high-leverage opportunities and see the big picture.
They presented their approach to optimizing conversions at finland mobile database every step in our product journey. This revealed their process-driven approach to discovering bottlenecks and generating hypotheses.
The candidate creates sample content for the growth discipline they were hired for, such as running ads or email marketing. This demonstrates their tactical abilities.
Together, these items help assess the three qualities listed above:
1. Are they proactive?
Growth marketers must be proactive and resourceful. They should never stop generating ideas, running experiments, and iterating.
For example, when Facebook releases a new ad unit, growth marketers should spend money to discover if there are new, low-hanging fruit opportunities.
Growth marketers dive deep, talk to customers when they use your product in unexpected ways, and discover how those learnings can improve messaging and your product.
So hire people slowly and with a skeptical eye. Focus on three core qualities:
A continuous process of generating growth ideas .
Be reflective and data literate when evaluating what growth successes and failures have taught them .
I use a three-step project to assess these qualities. It looks something like this, but each growth role varies so much that it’s not one-size-fits-all:
The candidate develops and ranks customer acquisition strategies for the business. This reveals their ability to identify high-leverage opportunities and see the big picture.
They presented their approach to optimizing conversions at finland mobile database every step in our product journey. This revealed their process-driven approach to discovering bottlenecks and generating hypotheses.
The candidate creates sample content for the growth discipline they were hired for, such as running ads or email marketing. This demonstrates their tactical abilities.
Together, these items help assess the three qualities listed above:
1. Are they proactive?
Growth marketers must be proactive and resourceful. They should never stop generating ideas, running experiments, and iterating.
For example, when Facebook releases a new ad unit, growth marketers should spend money to discover if there are new, low-hanging fruit opportunities.
Growth marketers dive deep, talk to customers when they use your product in unexpected ways, and discover how those learnings can improve messaging and your product.