Here are a few reasons to pay attention to Bing:
Posted: Thu Feb 06, 2025 9:48 am
The first version of Bing was MSN Search, which launched in 1998. MSN Search used search results from Inktomi, including indexes, search engines, and web crawlers. Windows Live Search replaced MSN Search in 2006 and was renamed Bing three years later.
Microsoft CEO Steve Ballmer first introduced Bing as a replacement for Live Search at a conference in California in May 2009. Three months later, Yahoo! and Microsoft announced a partnership where Bing would power Yahoo Search.
Unlike Google, Microsoft open-sourced its algorithm in 2016, so everyone knows what Bing's rankings are.
Why Optimize for Bing SEO?
Bing accounts for one-fifth of all desktop traffic
Yahoo and Bing have a combined 15% share chile mobile database of the desktop search market. Bing has powered Yahoo searches for years, which means search results in Yahoo are similar to Bing. Optimize for Bing, and you're optimizing for Yahoo.
Has lower SERP competition
I remember in the early days of starting my website. While it took a long time for the keyword I wanted to rank on Google SERP , it ranked much faster on Bing. Most SEOs focus on Google because they control the search market. Therefore, there is less competition on Bing and more opportunities to rank.
Furthermore, Bing traffic converts extremely well. Shocking, right? One theory is that Bing has a more mature demographic 35+ with higher disposable income. If you have access to analytics on Bing and Google, you might notice similar statistics.
Microsoft CEO Steve Ballmer first introduced Bing as a replacement for Live Search at a conference in California in May 2009. Three months later, Yahoo! and Microsoft announced a partnership where Bing would power Yahoo Search.
Unlike Google, Microsoft open-sourced its algorithm in 2016, so everyone knows what Bing's rankings are.
Why Optimize for Bing SEO?
Bing accounts for one-fifth of all desktop traffic
Yahoo and Bing have a combined 15% share chile mobile database of the desktop search market. Bing has powered Yahoo searches for years, which means search results in Yahoo are similar to Bing. Optimize for Bing, and you're optimizing for Yahoo.
Has lower SERP competition
I remember in the early days of starting my website. While it took a long time for the keyword I wanted to rank on Google SERP , it ranked much faster on Bing. Most SEOs focus on Google because they control the search market. Therefore, there is less competition on Bing and more opportunities to rank.
Furthermore, Bing traffic converts extremely well. Shocking, right? One theory is that Bing has a more mature demographic 35+ with higher disposable income. If you have access to analytics on Bing and Google, you might notice similar statistics.