Example of influencers at ASICS Frontrunner
Posted: Sun Dec 22, 2024 10:08 am
The use of micro-influencers is becoming an increasingly popular marketing strategy. We simply can't ignore it anymore. According to American figures, 90 percent of messages on social media are posted by influencers with less than 1 million followers . More than 80 percent of marketers also indicate that micro-influencers are very effective . But if you want to make the most of that effectiveness, you have to choose the right micro-influencer. But how?
Pay attention to reliability and credibility
Micro-influencers are not traditional celebrities , but individuals with their own niche and following. They are knowledgeable and passionate about their expertise. Followers appreciate this authenticity, which makes them extra trustworthy. A recent study also showed that 82 percent of consumers say they would follow a recommendation given by a micro-influencer.
The reliability and credibility of micro-influencers are therefore high. But this can also go wrong. Think for example of the ladies of The Green Happiness . They may no longer be micro-influencers, but they are still a very good example. The women were known in their niche for their healthy nutrition tips. Until the Nutrition Center contradicted them based on scientific research. There goes your reliable and influential reputation.
Therefore, critically examine whether the micro-blogger really knows what he is talking about. If in doubt, consult an expert, for example, to check whether the information is actually correct.
Generate more engagement
Micro-influencers are very involved with their followers. Compared to regular influencers, they are often more helpful and active towards their followers. For example, they respond sooner to questions and comments from their followers. An additional advantage of this is that there is automatically more interaction around the promotion of your service or product. It is therefore nice to know how much engagement a micro-influencer generates, in order to see to what extent this aligns with the marketing objectives. You can easily calculate this yourself using the formulas below:
Engagement per message:
Number of likes + Number of comments + Number of shares / Number of followers.
Total commitment:
Post 1 Engagement + Post 2 Engagement + (etc.) / Number of posts.
A ' good' engagement percentage differs per platform. If you calculate this percentage for Instagram, a score between 3 and 6 percent is sufficient. For Twitter and Facebook, 0.5 to 1 percent is sufficient.
The unwritten rules when you make contact
And then of course there are a number of unwritten rules for working with a micro-blogger that you may not know. For example, micro-bloggers hate impersonality. Don't start messages with "dear philippines whatsapp number free blogger" or a wrong or even incorrect name.
If you approach multiple bloggers at the same time, make sure that not all email addresses are visible in the CC. This is a real killer. Also consider in a collaboration whether your product or service is relevant to the subject that the micro-blogger writes about.
Micro-influencers can be very effective, but you have to choose the right influencer carefully. Therefore, make sure that the influencers are actually reliable and have expertise. In addition, it is also a good idea to look at the engagement. Is this sufficient for the objectives?
Of course, the reverse is also true. Approach a micro-influencer in a correct manner, so that he or she also wants to work with you. In this article you can read more about the possibilities of influencer marketing .
Have you ever set up a campaign with micro-influencers? I'm curious about your tips, you can leave them in the comments.
Pay attention to reliability and credibility
Micro-influencers are not traditional celebrities , but individuals with their own niche and following. They are knowledgeable and passionate about their expertise. Followers appreciate this authenticity, which makes them extra trustworthy. A recent study also showed that 82 percent of consumers say they would follow a recommendation given by a micro-influencer.
The reliability and credibility of micro-influencers are therefore high. But this can also go wrong. Think for example of the ladies of The Green Happiness . They may no longer be micro-influencers, but they are still a very good example. The women were known in their niche for their healthy nutrition tips. Until the Nutrition Center contradicted them based on scientific research. There goes your reliable and influential reputation.
Therefore, critically examine whether the micro-blogger really knows what he is talking about. If in doubt, consult an expert, for example, to check whether the information is actually correct.
Generate more engagement
Micro-influencers are very involved with their followers. Compared to regular influencers, they are often more helpful and active towards their followers. For example, they respond sooner to questions and comments from their followers. An additional advantage of this is that there is automatically more interaction around the promotion of your service or product. It is therefore nice to know how much engagement a micro-influencer generates, in order to see to what extent this aligns with the marketing objectives. You can easily calculate this yourself using the formulas below:
Engagement per message:
Number of likes + Number of comments + Number of shares / Number of followers.
Total commitment:
Post 1 Engagement + Post 2 Engagement + (etc.) / Number of posts.
A ' good' engagement percentage differs per platform. If you calculate this percentage for Instagram, a score between 3 and 6 percent is sufficient. For Twitter and Facebook, 0.5 to 1 percent is sufficient.
The unwritten rules when you make contact
And then of course there are a number of unwritten rules for working with a micro-blogger that you may not know. For example, micro-bloggers hate impersonality. Don't start messages with "dear philippines whatsapp number free blogger" or a wrong or even incorrect name.
If you approach multiple bloggers at the same time, make sure that not all email addresses are visible in the CC. This is a real killer. Also consider in a collaboration whether your product or service is relevant to the subject that the micro-blogger writes about.
Micro-influencers can be very effective, but you have to choose the right influencer carefully. Therefore, make sure that the influencers are actually reliable and have expertise. In addition, it is also a good idea to look at the engagement. Is this sufficient for the objectives?
Of course, the reverse is also true. Approach a micro-influencer in a correct manner, so that he or she also wants to work with you. In this article you can read more about the possibilities of influencer marketing .
Have you ever set up a campaign with micro-influencers? I'm curious about your tips, you can leave them in the comments.