We found that only 72.6% of pages on Google’s first page used Schema
Posted: Sun Feb 09, 2025 8:08 am
However, despite these potential benefits, we found that few sites implement Schema.
And, according to our analysis, the presence of structured data has no correlation with Google rankingshere is no correlation between schema markup and rankings
Key Takeaway: Using Schema markup may have its place. But it has no direct correlation with higher Google rankings.
Sites with above average “time on site” rank higher on Google
Many in the SEO world speculate that Google uses “UX signals” like exit rates, time on site, organic CTR, and pogosticking as ranking factors.
To test this theory, we ran a subset of domains from our georgia mobile database dataset through Alexa to determine overall time on site. We then looked to see if there was any correlation between time on site and ranking 1 on Google.
Indeed, we do find a strong relationship between time on site and ranking.Website time on site correlates with higher Google rankings
Specifically, we found that time on site was strongly correlated with higher rankings.
Generally speaking, the average time on site for Google’s first page results is 2.5 minutes.Average time on site for a Google first page result is 150 seconds
Keep in mind, we’re not saying that time on site has a direct correlation with higher rankings.
Of course, Google may use things like time on site or exit rates as ranking signals although they’ve denied this before. Or it could be that high-quality content makes people more engaged. So higher time on site is a byproduct of high-quality content, and Google does measure it.
And, according to our analysis, the presence of structured data has no correlation with Google rankingshere is no correlation between schema markup and rankings
Key Takeaway: Using Schema markup may have its place. But it has no direct correlation with higher Google rankings.
Sites with above average “time on site” rank higher on Google
Many in the SEO world speculate that Google uses “UX signals” like exit rates, time on site, organic CTR, and pogosticking as ranking factors.
To test this theory, we ran a subset of domains from our georgia mobile database dataset through Alexa to determine overall time on site. We then looked to see if there was any correlation between time on site and ranking 1 on Google.
Indeed, we do find a strong relationship between time on site and ranking.Website time on site correlates with higher Google rankings
Specifically, we found that time on site was strongly correlated with higher rankings.
Generally speaking, the average time on site for Google’s first page results is 2.5 minutes.Average time on site for a Google first page result is 150 seconds
Keep in mind, we’re not saying that time on site has a direct correlation with higher rankings.
Of course, Google may use things like time on site or exit rates as ranking signals although they’ve denied this before. Or it could be that high-quality content makes people more engaged. So higher time on site is a byproduct of high-quality content, and Google does measure it.