Considering that basically 100% of Google Lens searches are done on mobile devices, it makes sense that Google would prefer mobile-friendly sites.
Traditional image SEO still applies
Our research found that traditional image SEO techniques, such as optimizing image file names and alt text, also appear to help Google Lens rankings. Authoritative pages and sites are more likely to appear in Google Lens results.
An average Google Lens result has a page authority of 35 and a domain authority of 64
Google Lens results tend to come from content-rich pages
We found that Google tends to pull Google Lens image results from pages that contain a lot of text 1,600 words on average.
The average word count of a Google Lens result page romania mobile database is 1631 words
At first glance, this may seem surprising. But when you realize that Google explicitly states that the text content on a page is important for image SEO , the finding makes sense.
Featured Snippets: The Ultimate Guide to SEO 3 Latest Edition
Featured Snippets
According to SEMrush, 6.83% of all search results have featured snippets, and featured snippets steal a ton of clicks from the 1 ranking spot. The question is: how do you get your content to appear in featured snippets?