Inbound and Outbound: which should I invest in for my business?
Posted: Sun Dec 22, 2024 10:44 am
Your company's marketing can be done in two different ways: through Inbound or Outbound Marketing. While the first strategy aims to generate interest in customers with relevant and attractive content, Outbound uses more traditional resources.
With the rapid growth in the use of digital media, it is very common for doubts to arise regarding the best method to use when promoting your brand.
Understanding the concepts
In short, Inbound expects the customer to be attracted through texts, actions and publications. Outbound, on the other hand, is an active strategy, in which direct advertisements and publicity are created, such as television commercials.
Let’s take a closer look at these definitions?
Inbound Marketing
strategic content banner
This methodology is responsible for developing techniques that attract consumers through relevant and quality content, generating greater comfort and convenience in the purchasing journey. Thus, the lead arrives on its own.
Inbound Marketing emerged from the increase in searches for information and reviews about a particular product before making a purchase. Currently, around 93% of purchasing processes begin with an online search.
Let's say you have a dental practice and want to increase the number india mailing list of dental implants performed. With this strategy, the ideal would be to create texts and content with keywords that a potential patient might search for in search engines, for example, average price of dental implants .
Check out the 4 steps of the Inbound methodology:
– Attraction: through quality content, potential customers become visitors. The main point is to capture these users through blogs, social networks and receptive channels;
– Conversion: it’s not enough to create content, the customer must like what they are reading, and then they become a lead and go through the nurturing process;
– Closing : after becoming a lead, you need to nurture the relationship with that person. Finally, it’s time to show that you have what they need, making them buy and become a customer;
– Loyalty: after purchasing the product and/or service, you need to optimize your relationship with the customer. It is worth sending messages via social networks, SMS or even emails. All so that the customer has greater satisfaction with your product and becomes loyal to your company.
As this is an ongoing strategy, you need to be aware that the results will be obtained in the medium to long term. You need to build your company's image and also gain relevance in your published content .
With the rapid growth in the use of digital media, it is very common for doubts to arise regarding the best method to use when promoting your brand.
Understanding the concepts
In short, Inbound expects the customer to be attracted through texts, actions and publications. Outbound, on the other hand, is an active strategy, in which direct advertisements and publicity are created, such as television commercials.
Let’s take a closer look at these definitions?
Inbound Marketing
strategic content banner
This methodology is responsible for developing techniques that attract consumers through relevant and quality content, generating greater comfort and convenience in the purchasing journey. Thus, the lead arrives on its own.
Inbound Marketing emerged from the increase in searches for information and reviews about a particular product before making a purchase. Currently, around 93% of purchasing processes begin with an online search.
Let's say you have a dental practice and want to increase the number india mailing list of dental implants performed. With this strategy, the ideal would be to create texts and content with keywords that a potential patient might search for in search engines, for example, average price of dental implants .
Check out the 4 steps of the Inbound methodology:
– Attraction: through quality content, potential customers become visitors. The main point is to capture these users through blogs, social networks and receptive channels;
– Conversion: it’s not enough to create content, the customer must like what they are reading, and then they become a lead and go through the nurturing process;
– Closing : after becoming a lead, you need to nurture the relationship with that person. Finally, it’s time to show that you have what they need, making them buy and become a customer;
– Loyalty: after purchasing the product and/or service, you need to optimize your relationship with the customer. It is worth sending messages via social networks, SMS or even emails. All so that the customer has greater satisfaction with your product and becomes loyal to your company.
As this is an ongoing strategy, you need to be aware that the results will be obtained in the medium to long term. You need to build your company's image and also gain relevance in your published content .