Use buyer psychology to your advantage
Posted: Mon Feb 10, 2025 10:20 am
And ultimately, you'll end up generating more leads and sales by aligning your efforts with user preferences and behaviors.
Buyer psychology can give you an unfair advantage when it comes to making your conversion rates soar a mile.
Some common psychology-based tips you can apply are:
Try to use people with diverse traits and backgrounds in your marketing and promotional materials (people associate with people who look like them).
Add raw social proof wherever you can. Consider using your ratings algeria phone number data on peer review sites, customer testimonials, analyst reports, awards, results, case studies, etc. on your social pages and websites.
Use precise numbers to get noticed. Use phrases like, “We saw a 23.8% difference in productivity” instead of “We noticed an increase in productivity.”
News letter
Screenshot of Juwaria Merchant
Use different emotional drivers for different target audiences. For example, the Huel brand used different types of emotional drivers for different audiences who have different pain points (see attached image).
smell
Screenshot of Juwaria Merchant
6. A/B testing across multiple platforms
When we perform A/B testing, we typically test a single variable, for a limited group, on a single platform.
And while the variables and limited focus groups can remain the same (because, hey, we're creating A/B tests here!), we would still recommend using different channels/platforms in A/B testing.
For example, if you're A/B testing your ad copy on social media, you can't just test it on social media. The landing page it leads to should also reflect the same message.
Buyer psychology can give you an unfair advantage when it comes to making your conversion rates soar a mile.
Some common psychology-based tips you can apply are:
Try to use people with diverse traits and backgrounds in your marketing and promotional materials (people associate with people who look like them).
Add raw social proof wherever you can. Consider using your ratings algeria phone number data on peer review sites, customer testimonials, analyst reports, awards, results, case studies, etc. on your social pages and websites.
Use precise numbers to get noticed. Use phrases like, “We saw a 23.8% difference in productivity” instead of “We noticed an increase in productivity.”
News letter
Screenshot of Juwaria Merchant
Use different emotional drivers for different target audiences. For example, the Huel brand used different types of emotional drivers for different audiences who have different pain points (see attached image).
smell
Screenshot of Juwaria Merchant
6. A/B testing across multiple platforms
When we perform A/B testing, we typically test a single variable, for a limited group, on a single platform.
And while the variables and limited focus groups can remain the same (because, hey, we're creating A/B tests here!), we would still recommend using different channels/platforms in A/B testing.
For example, if you're A/B testing your ad copy on social media, you can't just test it on social media. The landing page it leads to should also reflect the same message.