Roel Welsing from Triodos during the ENGAGE event
Posted: Mon Feb 10, 2025 10:21 am
This new era requires new impetus. Nothing is optional anymore, results count like never before. But profit maximization is no longer leading. It is no longer just about value to customer (V2C) or value to shareholder (V2S). Value for society, employees and partners must also be created. Only companies that know how to create value in all connections will be successful: Value to All: V2A.
Brand engagement
In this connecting value, companies and brands gain a different relevance and enter a new playing field. Now that religions are no longer of this time, we look for meaning in companies and brands. Every new business model and every corporate story that is now being written should therefore focus on authenticity and connectedness. Sales pitches no longer fill holes: you are what you do. And what you do yields more if you do it together. That is why (brand) engagement is on the rise, both in profit and non-profit organizations. From branding to bonding.
Flag at the top during the ENGAGE event of Total Active Media
Credible commitment
Small is the new big, segrification meets glocalization, phone booths become wifi hotspots, elderly are the new children, offices become city farms and D66 is the new VVD. It should be clear: in 2012, nothing is what it used to be. In this ever-changing world, authenticity is hard to capture. That is why brands and organizations with a distinctive vision and mission are now seen as the new heroes.
Small is the new big – you have to dare to claim it as a bank. Triodos does it in a credible way and that gives brazil telegram data sustainable bank a lot of goodwill and new customers – at a time when consumers are not enthusiastic about banks, to say the least. The success shows that Triodos has chosen the only right course: future-proof and exactly what many consumers are waiting for. It gives them a safe and good feeling. The focus is no longer on a 0.4 percent higher interest rate, but on the opportunity to invest in a more sustainable living environment. The financial return is then also a welcome bonus.
Sustainability over bargain bin deals: morality is back
Consumers crave such concrete and simultaneously committed promises. In fact, they want to actively participate, to contribute. Over the past 50 years, the world population has become increasingly literate and prosperous. This upward trend has made people more creative and active, especially since the advent of the internet and social media (Clay Shirky – Cognitive Surplus).
People are sharing more and more and ownership is becoming less and less important. Companies and brands must acquire a relevant place in this shifting whole. We are looking for companies and brands that have the best interests of us and the world at heart. No sales pitch, but a sincere offer that will last longer than today's bargain deals. It is not without reason that Nuon lost more than a hundred thousand customers in no time. It underlines that morality is back in the economy and consumer society, and companies will have to deal with that from now on. Meaning 2.0.
Brand engagement
In this connecting value, companies and brands gain a different relevance and enter a new playing field. Now that religions are no longer of this time, we look for meaning in companies and brands. Every new business model and every corporate story that is now being written should therefore focus on authenticity and connectedness. Sales pitches no longer fill holes: you are what you do. And what you do yields more if you do it together. That is why (brand) engagement is on the rise, both in profit and non-profit organizations. From branding to bonding.
Flag at the top during the ENGAGE event of Total Active Media
Credible commitment
Small is the new big, segrification meets glocalization, phone booths become wifi hotspots, elderly are the new children, offices become city farms and D66 is the new VVD. It should be clear: in 2012, nothing is what it used to be. In this ever-changing world, authenticity is hard to capture. That is why brands and organizations with a distinctive vision and mission are now seen as the new heroes.
Small is the new big – you have to dare to claim it as a bank. Triodos does it in a credible way and that gives brazil telegram data sustainable bank a lot of goodwill and new customers – at a time when consumers are not enthusiastic about banks, to say the least. The success shows that Triodos has chosen the only right course: future-proof and exactly what many consumers are waiting for. It gives them a safe and good feeling. The focus is no longer on a 0.4 percent higher interest rate, but on the opportunity to invest in a more sustainable living environment. The financial return is then also a welcome bonus.
Sustainability over bargain bin deals: morality is back
Consumers crave such concrete and simultaneously committed promises. In fact, they want to actively participate, to contribute. Over the past 50 years, the world population has become increasingly literate and prosperous. This upward trend has made people more creative and active, especially since the advent of the internet and social media (Clay Shirky – Cognitive Surplus).
People are sharing more and more and ownership is becoming less and less important. Companies and brands must acquire a relevant place in this shifting whole. We are looking for companies and brands that have the best interests of us and the world at heart. No sales pitch, but a sincere offer that will last longer than today's bargain deals. It is not without reason that Nuon lost more than a hundred thousand customers in no time. It underlines that morality is back in the economy and consumer society, and companies will have to deal with that from now on. Meaning 2.0.