The role of b2b vs b2c in omzet
Posted: Sun Dec 22, 2024 10:46 am
Key Differences Between B2B and B2C Marketing
B2B marketing and B2C marketing have many similarities. However, they are very different in some aspects and require different approaches.
B2B marketing usually focuses on decision makers rather thailand telegram than directly on end users. This means that there are multiple stakeholders involved in purchasing a product or service.
Purchasing the right B2B product or service is often crucial to a company. For example, a company needs to purchase a machine to carry out production. This purchase plays a major role in the company's sales and profitability.
In B2B, we often use System 2, which is slower and requires more effort, but helps us make more difficult choices. Consumers more often use System 1 (especially when buying regular or low-priced products), which is a process that happens automatically and usually by feel. When making choices using System 1, we hardly need to make any effort.
B2B System 1 vs System 2
The study by Rėklaitis & Pilelienė (2019) also revealed some important differences between B2B and B2C marketing. The study showed that B2B marketing is more restricted in the sales process than B2C, which leaves less room for creativity. This is mainly because B2B involves rationality, while B2C, on the contrary, emotional and human factors play a major role, which provides marketers with more creativity.
In addition, we also found in the study that choosing the right media channel is very important. The study shows that online media is becoming more important for both forms, but social media is a necessity for B2C, which is not the case for B2B.
Finally, Rėklaitis & Pilelienė conclude that in B2B marketing, personal communication is the most important form of marketing. Whereas in B2C marketing, personal communication is often not even considered an option.
B2B vs. B2C Personal Approach
Examples of B2B Companies
Concepts like b2b become clearer with a lot of real examples.
The most famous B2B company in the Netherlands is Makro. As a regular consumer, you don't go to this wholesaler of food and other products to buy groceries. It's a store where, for example, restaurants buy ingredients in bulk. So a company buys the products it needs here and then serves its own customers.
Another example is a car manufacturer. It doesn't sell cars to consumers, but to garages, which then sell them to individuals. The manufacturers themselves also use B2B marketplaces. All the different parts come from other manufacturers, forming a complete B2B network.
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B2b Target Audience
The target audience of a B2B company is very different from that of a B2C company. The target audience in B2B marketing tends to be decision makers, not just end users. It usually involves products or services that are seen as investments and are relatively expensive. There are multiple stakeholders in the purchase process, which makes the decision process longer. Therefore, the decision to buy or cooperate is rational, not emotional. It is very important for B2B marketers to outline an accurate customer profile in order to properly address the needs and considerations of the company and decision makers. The reliability, professionalism, knowledge and solution orientation of a B2B company are very important to business decision makers.
B2B marketing and B2C marketing have many similarities. However, they are very different in some aspects and require different approaches.
B2B marketing usually focuses on decision makers rather thailand telegram than directly on end users. This means that there are multiple stakeholders involved in purchasing a product or service.
Purchasing the right B2B product or service is often crucial to a company. For example, a company needs to purchase a machine to carry out production. This purchase plays a major role in the company's sales and profitability.
In B2B, we often use System 2, which is slower and requires more effort, but helps us make more difficult choices. Consumers more often use System 1 (especially when buying regular or low-priced products), which is a process that happens automatically and usually by feel. When making choices using System 1, we hardly need to make any effort.
B2B System 1 vs System 2
The study by Rėklaitis & Pilelienė (2019) also revealed some important differences between B2B and B2C marketing. The study showed that B2B marketing is more restricted in the sales process than B2C, which leaves less room for creativity. This is mainly because B2B involves rationality, while B2C, on the contrary, emotional and human factors play a major role, which provides marketers with more creativity.
In addition, we also found in the study that choosing the right media channel is very important. The study shows that online media is becoming more important for both forms, but social media is a necessity for B2C, which is not the case for B2B.
Finally, Rėklaitis & Pilelienė conclude that in B2B marketing, personal communication is the most important form of marketing. Whereas in B2C marketing, personal communication is often not even considered an option.
B2B vs. B2C Personal Approach
Examples of B2B Companies
Concepts like b2b become clearer with a lot of real examples.
The most famous B2B company in the Netherlands is Makro. As a regular consumer, you don't go to this wholesaler of food and other products to buy groceries. It's a store where, for example, restaurants buy ingredients in bulk. So a company buys the products it needs here and then serves its own customers.
Another example is a car manufacturer. It doesn't sell cars to consumers, but to garages, which then sell them to individuals. The manufacturers themselves also use B2B marketplaces. All the different parts come from other manufacturers, forming a complete B2B network.
Are your online marketing results disappointing?
Request a Free Performance Scan
Make a Scan
B2b Target Audience
The target audience of a B2B company is very different from that of a B2C company. The target audience in B2B marketing tends to be decision makers, not just end users. It usually involves products or services that are seen as investments and are relatively expensive. There are multiple stakeholders in the purchase process, which makes the decision process longer. Therefore, the decision to buy or cooperate is rational, not emotional. It is very important for B2B marketers to outline an accurate customer profile in order to properly address the needs and considerations of the company and decision makers. The reliability, professionalism, knowledge and solution orientation of a B2B company are very important to business decision makers.