Does social media affect SEO?
Posted: Mon Feb 10, 2025 10:37 am
Originally, social media did have a direct influence on web search results. Today, Bing recognizes that social signals can be used to modify search results. However, on Google, social media would be crawled just like a regular web page .
In other words, for Google , social networks do not have a direct effect on organic positioning. However, they do affect it indirectly. This occurs mainly because social networks increase trust in a site and its web traffic .
Furthermore, in 2018 Hootsuit conducted a study belarus mobile database that proved that there is a positive correlation between the level of engagement and interactions that a company has on social media, and the position that its site will occupy in search results .
In this sense, social signals such as the level of user interaction with a post do affect its positioning. The backlinks it receives or the amount of web traffic it generates also help web positioning. All of this, indirectly.
To achieve this, it is important to produce quality content that a user wants to share or that draws their attention enough to make them enter your website. Even Google recognizes this in its guidelines for creating SEO content. In addition, it is important that an account profile is optimized.
In other words, it is not enough to rely on the algorithm. When you are looking for results, Social Media SEO is necessary.
In other words, for Google , social networks do not have a direct effect on organic positioning. However, they do affect it indirectly. This occurs mainly because social networks increase trust in a site and its web traffic .
Furthermore, in 2018 Hootsuit conducted a study belarus mobile database that proved that there is a positive correlation between the level of engagement and interactions that a company has on social media, and the position that its site will occupy in search results .
In this sense, social signals such as the level of user interaction with a post do affect its positioning. The backlinks it receives or the amount of web traffic it generates also help web positioning. All of this, indirectly.
To achieve this, it is important to produce quality content that a user wants to share or that draws their attention enough to make them enter your website. Even Google recognizes this in its guidelines for creating SEO content. In addition, it is important that an account profile is optimized.
In other words, it is not enough to rely on the algorithm. When you are looking for results, Social Media SEO is necessary.