Google Keyword Planner:
Posted: Tue Feb 11, 2025 4:44 am
This is a free tool for searching and analyzing keywords. To access it, you need a Google account and click on Discover new keywords . By simply entering the keyword in the search box, the tool will generate keyword recommendations. Each one has its monthly query volume and its level of competitiveness. The lower the latter, the easier it will be to position with the term in question. On the other hand, the option Check search volume and forecasts provides you with metrics for a particular keyword. Since it allows you to see which months receive the most queries, Keyword Planner is highly recommended for developing a long-term digital marketing plan.
Competitor analysis and search volume
Now, once you have all the metrics you want and ukraine mobile database may need, which keywords should you choose? The one with the highest search volume? The one that is easiest to rank for? Let's see.
On the one hand, the best keywords have a high search volume . After all, the more people find a certain link in your SERPs, the more people are likely to click on it. Of course, for this very reason, everyone, absolutely everyone, wants to use them to rank on the web. This makes their level of difficulty too high to achieve good results without being a recognized brand or using paid ads.
Even so, it is advisable to use them, not to appear in the first results of a search engine, but to reinforce the authority of your website.
All of the tools we mentioned above (and a few more) provide you with the information you need to choose keywords with a good balance between KD and search volume . Also analyzing which keywords your competition uses can be the key to knowing how to differentiate yourself or if trying to outrank them is worth it.
Competitor analysis and search volume
Now, once you have all the metrics you want and ukraine mobile database may need, which keywords should you choose? The one with the highest search volume? The one that is easiest to rank for? Let's see.
On the one hand, the best keywords have a high search volume . After all, the more people find a certain link in your SERPs, the more people are likely to click on it. Of course, for this very reason, everyone, absolutely everyone, wants to use them to rank on the web. This makes their level of difficulty too high to achieve good results without being a recognized brand or using paid ads.
Even so, it is advisable to use them, not to appear in the first results of a search engine, but to reinforce the authority of your website.
All of the tools we mentioned above (and a few more) provide you with the information you need to choose keywords with a good balance between KD and search volume . Also analyzing which keywords your competition uses can be the key to knowing how to differentiate yourself or if trying to outrank them is worth it.