Collection of user data
Posted: Tue Feb 11, 2025 4:53 am
The remarketing process begins with collecting data from users who have interacted with a website or application that is related to the website. This information is obtained through the use of cookies and tracking pixels that are placed on the site. These tools are responsible for recording user actions, such as pages visited, products viewed, and forms completed.
A clear example of this is Google Ads, which uses romania mobile database remarketing code to track website visitors, while Facebook, for its part, uses the Meta pixel to collect data about interactions on its platform. In other words, it does something similar, but within the ecosystem that is its social network.
Remarketing collects user data through cookies and tracking pixels, segmenting users into lists based on their behavior.
Creating remarketing lists
Once you have the data, the next step is to manage it to create remarketing lists segmented into groups of users depending on their behavior within the website. These lists can include:
Visitors to a specific page.
Users who added products to the cart but did not complete the purchase.
People who visited the website in the last 30 days.
These lists allow advertisers to customize (redundancy intended) ads for each segment, thereby increasing the relevance and effectiveness of campaigns.
A clear example of this is Google Ads, which uses romania mobile database remarketing code to track website visitors, while Facebook, for its part, uses the Meta pixel to collect data about interactions on its platform. In other words, it does something similar, but within the ecosystem that is its social network.
Remarketing collects user data through cookies and tracking pixels, segmenting users into lists based on their behavior.
Creating remarketing lists
Once you have the data, the next step is to manage it to create remarketing lists segmented into groups of users depending on their behavior within the website. These lists can include:
Visitors to a specific page.
Users who added products to the cart but did not complete the purchase.
People who visited the website in the last 30 days.
These lists allow advertisers to customize (redundancy intended) ads for each segment, thereby increasing the relevance and effectiveness of campaigns.