The data needed for this can usually be acquired
Posted: Mon Dec 23, 2024 3:38 am
Customer Profiling
Identifying look-a-likes:
Now we know what the characteristics of our existing customers are and what they have in common. We can use this knowledge to identify people with similar characteristics in the wider market. from third-party providers. Prospects who are the most similar to our existing customers are identified with a scoring system. The score rates how similar someone from the base group is in comparison to the analysis group. The higher the score the more similar. The prospects with the highest scores are our so-called look-a-likes.
Using this approach, we do not cp number in philippines only get a thorough understanding of our current customers but also identify the most promising prospects in the market. Moreover, this is not only applicable within a B2C context. If you are a B2B marketer then this method can also be applied using different profiling criteria such as legal form, number of employees, annual revenue etc. As mentioned before, it makes sense to develop several audience profiles to reflect the diversity of your customers and prospects.
Messaging:
Once we have identified the different profiles, we can start to create our messaging. This requires a good understanding of the audience’s pain points, the needs that the product is fulfilling or problems it is solving. Different content variants need to be created for the different profiles. As we will probably never 100% know which messaging works best in advance, a recommended practice is to employ A/B testing. This means that the same audience segment receives two different content variants. After the campaign has been sent the results can be analysed to reveal which messaging worked better with this segment. This process can be repeated several times.
Identifying look-a-likes:
Now we know what the characteristics of our existing customers are and what they have in common. We can use this knowledge to identify people with similar characteristics in the wider market. from third-party providers. Prospects who are the most similar to our existing customers are identified with a scoring system. The score rates how similar someone from the base group is in comparison to the analysis group. The higher the score the more similar. The prospects with the highest scores are our so-called look-a-likes.
Using this approach, we do not cp number in philippines only get a thorough understanding of our current customers but also identify the most promising prospects in the market. Moreover, this is not only applicable within a B2C context. If you are a B2B marketer then this method can also be applied using different profiling criteria such as legal form, number of employees, annual revenue etc. As mentioned before, it makes sense to develop several audience profiles to reflect the diversity of your customers and prospects.
Messaging:
Once we have identified the different profiles, we can start to create our messaging. This requires a good understanding of the audience’s pain points, the needs that the product is fulfilling or problems it is solving. Different content variants need to be created for the different profiles. As we will probably never 100% know which messaging works best in advance, a recommended practice is to employ A/B testing. This means that the same audience segment receives two different content variants. After the campaign has been sent the results can be analysed to reveal which messaging worked better with this segment. This process can be repeated several times.