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The advantages of the pixel:

Posted: Tue Feb 11, 2025 8:09 am
by shaownhasan
identify an audience similar to the one already registered to which to address other promotions
and many other types of activities performed by visitors within the site.

The Facebook pixel is therefore a fantastic tool for defining in a very clear manner the segment of the public to which you intend to address promotional campaigns, loyalty strategies, activities to enhance leads already acquired, as well as for identifying any problems at the navigation level that hinder conversions.

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The visits detected by the installed code do not only involve those who arrive on our site through the advertisements but also organically from search engines and other channels, providing a further overview of the degree of success that our portal has achieved .

The use of pixels allows you to define, in detail, users based on the type of actions they perform on a site and allows you to set up very specific promotions depending on the stage of the sales funnel in which the recipients are located.

This small block of code is also not only useful if you want to start promotional campaigns, but also simply to collect information on the type of visitors that come to your site to deduce what kind of interventions are best to implement to increase its profitability.

It is free and can be used for all monitoring activities
helps to detect information on the behaviors and navigation aspects of a limited audience of those interested in our website
allows you to estimate the economic returns from Facebook Ads campaigns
allows you to generate a targeted audience to which you can direct promotions on Facebook
allows you to convert initial leads into recipients of subsequent loyalty initiatives