In the case of news (think of portals such as local newspapers or thematic news) we are often talking about short pieces of information, which can be read in one breath and which users expect to be able to use in no time, therefore in these cases the need to ensure a reduced page loading time seems plausible .
In the first Google information that arrived via email to webmasters, there was talk of a “ better exposure in Google searches ” that news producers could benefit from, even if it doesn’t seem to have chinese singapore phone number list explicitly mentioned positioning. The introduction of AMP seems in fact to be a requirement to be satisfied in order to appear more easily among the news in the foreground in the SERPs , so once again its usefulness seems to be confirmed for information portals. The diffusion of the standard also seems to be conveyed in a cascade, that is, as soon as the big players in the sector introduced it, all those who compete with them also did the same thing, increasing its use.
In any case, I don't have a definitive answer to this question: a lot depends on how you monetize, the expectations of your target and how your competition behaves.
The introduction of AMP can also be considered as a form of investment for the future. How will Google behave tomorrow? Will it consider accelerated pages as a simple requirement for the display of highlighted news or will it start to discard all the slower sites in favor of those with advanced loading?
What do you think?
Some Plugins to Install Google AMP on Wordpress
At this point you may be wondering: how can I enable Google AMP on my site while minimizing the possibility of errors?