Exit pop-ups can significantly reduce bounce rates. Showing visitors information that is likely to pique their interest just as they are about to leave gives them a reason to stay and explore more of your site.
This effectively reduces bounce rates and increases your chances of conversion.
2. Increase email subscriptions
Growing your email list is essential for nurturing new leads and building customer relationships, and exit pop-ups are excellent tools for doing so.
For example, you can offer a newsletter signup with the promise of exclusive content or special offers: “10% off your first order when you join our VIP list.” This approach can turn abandoning visitors into long-term subscribers.
3. Increase sales and conversions
For e-commerce sites, exit pop-ups can be an effective way to save potential sales. You can offer a limited-time discount code or some free stuff to encourage visitors to complete their purchase.
This last-minute incentive can be the incentive a hesitant customer needs to complete their order, making it a great tool for increasing sales and conversions.
4. Gather valuable feedback
Use pop-ups to ask visitors why they're leaving to get a direct insight into what might be missing from your website or product offering.
For example, a SaaS company might ask, "What stopped you from logging in today?" with multiple answer options. This feedback can help you improve your website and offerings to better serve your potential customers.
Best practices for closing an intent pop-up window
Speaking of not overdoing things, here are five crucial best practices that can help you maximize the impact of your exit intent pop-up strategy.
Your exit-intent popup needs to provide immediate value to visitors, so you need to create a compelling offer that ios database addresses their needs or solves a pressing problem.
This offer can take the form of a discount code, a free sample, or exclusive content.
For example, if you run an e-commerce store selling fitness equipment, you could offer a free workout guide in exchange for a visitor's email address.
This approach works because it gives website visitors something valuable related to their interests and increases the likelihood of conversion. The important thing to remember is that exit-intent pop-ups convert best when they offer something your audience wants.
2. Use headlines that grab attention
It’s not a stretch to say that your headline is the most important element in your pop-up. And that’s the case, as it’s the first thing visitors will see when an exit-intent pop-up appears.
Therefore, your headline must be concise, compelling, and relevant to quickly grab their attention.
Try using “power words” that evoke a certain type of emotion or curiosity. This way, you can get your website visitors to take the desired action. Here’s an example of a Hello Bar exit intent pop-up with an attention-grabbing headline: