Tips for using Power Words on call-to-action buttons
Posted: Tue Feb 11, 2025 10:50 am
Power words don’t work in all situations and under all circumstances. That’s where A/B testing comes in . By testing different versions of your pop-up, you can see which power words and phrases work best.
Sometimes one word can make a big difference in getting people to take action. A/B testing allows you to try out different power words to see which ones get the most clicks and conversion rates. It’s like a game where you find the winning combination.
Use Hello Bar to automatically test different versions of your headlines, body copy, and calls to action. Rather than guessing, we'll let you know which one "won" and works best for your pop-ups and audience!
The same rules apply to call-to-action phrases and buttons when it comes to our list of action words, but here you want people to click immediately.
Use powerful words that evoke excitement, simplicity, trust, scarcity, and prestige. Focus your readers on a botim database specific benefit with a powerful word that makes them want to achieve something immediately.
By adding the keyword “Today” to this call to action, goodFood creates a sense of urgency and convinces the reader to grab the product so they don’t miss out.
goodFood CTA power word
Image via Good Food
Tips for using power words in email subjects
A significant part of your email copy is getting as many of your subscribers to open that email as possible. They need to feel like there’s a secret to learn, so include powerful words that spark curiosity in the best email subject lines.
Now, the average open rate for business emails is 34.2% with an average click-through rate of 2.66%. Among other strategies, you can use a list of power words to increase this rate.
You can use a few powerful words in the subject line of your email that will excite people, appeal to their desires, or promise to help them feel complete . If appropriate, don't hesitate to throw in a dash of humor.
Sometimes one word can make a big difference in getting people to take action. A/B testing allows you to try out different power words to see which ones get the most clicks and conversion rates. It’s like a game where you find the winning combination.
Use Hello Bar to automatically test different versions of your headlines, body copy, and calls to action. Rather than guessing, we'll let you know which one "won" and works best for your pop-ups and audience!
The same rules apply to call-to-action phrases and buttons when it comes to our list of action words, but here you want people to click immediately.
Use powerful words that evoke excitement, simplicity, trust, scarcity, and prestige. Focus your readers on a botim database specific benefit with a powerful word that makes them want to achieve something immediately.
By adding the keyword “Today” to this call to action, goodFood creates a sense of urgency and convinces the reader to grab the product so they don’t miss out.
goodFood CTA power word
Image via Good Food
Tips for using power words in email subjects
A significant part of your email copy is getting as many of your subscribers to open that email as possible. They need to feel like there’s a secret to learn, so include powerful words that spark curiosity in the best email subject lines.
Now, the average open rate for business emails is 34.2% with an average click-through rate of 2.66%. Among other strategies, you can use a list of power words to increase this rate.
You can use a few powerful words in the subject line of your email that will excite people, appeal to their desires, or promise to help them feel complete . If appropriate, don't hesitate to throw in a dash of humor.