What does Facebook's algorithm change mean for marketers?
Posted: Wed Feb 12, 2025 4:02 am
Facebook is now a pay-to-play platform. However, it is still the best social network businesses can use to reach their audience. Discuss the drop in engagement with your team and explain the change as likely due to Facebook’s new algorithm update.
The way reach is measured has also changed as a result of Zuckerberg’s plan. Every time a person logs in, their news feed loads about 250 posts. Previously, all 250 of those posts counted as reach—even if the person didn’t actually see it. Now, reach is only measured if the post appears in the person’s timeline, they scroll past it, and they see it.
As a marketer, it’s important to know that canada cell phone number list your reach numbers will be directional compared to the numbers you saw last year—but that’s because the old numbers were inflated. Facebook’s 2018 algorithm changes make them more accurate. Impressions and engagement should still be strong, so focus on those numbers.
The best way to respond to Facebook’s algorithm changes in reach is to emphasize quality over quantity. Plan more carefully for posts that will engage your audience instead of cajoling or forcing them to share or tag people.
The way reach is measured has also changed as a result of Zuckerberg’s plan. Every time a person logs in, their news feed loads about 250 posts. Previously, all 250 of those posts counted as reach—even if the person didn’t actually see it. Now, reach is only measured if the post appears in the person’s timeline, they scroll past it, and they see it.
As a marketer, it’s important to know that canada cell phone number list your reach numbers will be directional compared to the numbers you saw last year—but that’s because the old numbers were inflated. Facebook’s 2018 algorithm changes make them more accurate. Impressions and engagement should still be strong, so focus on those numbers.
The best way to respond to Facebook’s algorithm changes in reach is to emphasize quality over quantity. Plan more carefully for posts that will engage your audience instead of cajoling or forcing them to share or tag people.