State of the connected customer Trend Report 2022
Posted: Wed Feb 12, 2025 5:19 am
AI-driven marketing
AI-driven marketing refers to the use of artificial intelligence (AI) in marketing strategies to enable data analysis, automated decision-making, and personalized interactions with customers.
By using AI technologies, B2B and B2C companies can improve malta phone number list their marketing effectiveness . This is possible by gaining better insights into customer needs and preferences and creating personalized offers and campaigns. Some examples of AI application in marketing include automating email marketing campaigns, optimizing ad placements, and developing chatbots for customer communication. Overall, AI-driven marketing enables companies to increase their marketing efficiency and build better relationships with their customers.
69% of respondents say they are open to using artificial intelligence (AI) as long as it improves the customer experience. And 57% trust that companies use AI in an ethical way.
Source: Salesforce ,
In addition to the above-mentioned applications, the use of artificial intelligence (AI) is particularly suitable for the creation of texts and graphics. AI can support the creation of graphics and texts in various ways. There are four main areas of application for AI in marketing creation . (1) AI algorithms can be used to create generative designs based on predefined parameters. (2) AI models can be used to generate images and texts based on specific topics. (3) AI models can be used to automatically recognize and categorize texts and images. (4) AI models can be used to automatically merge texts and images.
Overall, the use of AI in the creation of graphics and texts enables companies to automate their work processes and work faster and more efficiently, while at the same time improving the quality of the content created. Disadvantages of AI-driven marketing can be the potentially high costs, lack of data protection, lack of human evaluation and dependency on technology.
The opportunities of artificial intelligence in marketing can be enormous. However, it is important that companies carefully weigh the advantages and disadvantages of AI-driven marketing before deciding to do so and take appropriate measures to minimize the disadvantages.
AI-driven marketing refers to the use of artificial intelligence (AI) in marketing strategies to enable data analysis, automated decision-making, and personalized interactions with customers.
By using AI technologies, B2B and B2C companies can improve malta phone number list their marketing effectiveness . This is possible by gaining better insights into customer needs and preferences and creating personalized offers and campaigns. Some examples of AI application in marketing include automating email marketing campaigns, optimizing ad placements, and developing chatbots for customer communication. Overall, AI-driven marketing enables companies to increase their marketing efficiency and build better relationships with their customers.
69% of respondents say they are open to using artificial intelligence (AI) as long as it improves the customer experience. And 57% trust that companies use AI in an ethical way.
Source: Salesforce ,
In addition to the above-mentioned applications, the use of artificial intelligence (AI) is particularly suitable for the creation of texts and graphics. AI can support the creation of graphics and texts in various ways. There are four main areas of application for AI in marketing creation . (1) AI algorithms can be used to create generative designs based on predefined parameters. (2) AI models can be used to generate images and texts based on specific topics. (3) AI models can be used to automatically recognize and categorize texts and images. (4) AI models can be used to automatically merge texts and images.
Overall, the use of AI in the creation of graphics and texts enables companies to automate their work processes and work faster and more efficiently, while at the same time improving the quality of the content created. Disadvantages of AI-driven marketing can be the potentially high costs, lack of data protection, lack of human evaluation and dependency on technology.
The opportunities of artificial intelligence in marketing can be enormous. However, it is important that companies carefully weigh the advantages and disadvantages of AI-driven marketing before deciding to do so and take appropriate measures to minimize the disadvantages.