Digital Marketing Guide
Posted: Wed Feb 12, 2025 5:36 am
In enterprise software, you have two main goals: create a concept and implement it. If people wake up in the morning and aren't thinking about you, you probably haven't created a category. If you can't establish yourself as a category leader, someone else will and they will dominate your market.
Getting others to think about your product and see its value so that it matters is critical moj data to category creation. Companies are looking to you for thought leadership and narrative. Investing in Product Marketing is essential, not just for category creation.
You also need to find meaningful market opportunities, establish product-market fit, position your solution so customers can understand it in context, and create a scalable, repeatable framework for growth.Translated into our marketing language we could say that: Nothing is free in life! Any action will have a cost, which although many times is minimal, sooner or later we will have to pay it, that is why it is very important to integrate these concepts that have a great impact on the final result.
Today we will talk about something that is crucial for your business: calculating the costs of your marketing actions to compare them with the results of said actions and, in this way, know if the effort is giving you profit or loss and if it is necessary to make any adjustments to your campaign. To do this, we will look at three basic metrics:
CPA (Cost Per Action);
CPM (Cost Per Thousand);
CPC (Cost Per Click).
What they measure, what they are used for and which one is best suited for the type of campaign you have in mind. Let's take a look at what it's all about!
Getting others to think about your product and see its value so that it matters is critical moj data to category creation. Companies are looking to you for thought leadership and narrative. Investing in Product Marketing is essential, not just for category creation.
You also need to find meaningful market opportunities, establish product-market fit, position your solution so customers can understand it in context, and create a scalable, repeatable framework for growth.Translated into our marketing language we could say that: Nothing is free in life! Any action will have a cost, which although many times is minimal, sooner or later we will have to pay it, that is why it is very important to integrate these concepts that have a great impact on the final result.
Today we will talk about something that is crucial for your business: calculating the costs of your marketing actions to compare them with the results of said actions and, in this way, know if the effort is giving you profit or loss and if it is necessary to make any adjustments to your campaign. To do this, we will look at three basic metrics:
CPA (Cost Per Action);
CPM (Cost Per Thousand);
CPC (Cost Per Click).
What they measure, what they are used for and which one is best suited for the type of campaign you have in mind. Let's take a look at what it's all about!