Consider paid social media advertising for your ecommerce marketing strategy
Posted: Wed Feb 12, 2025 5:36 am
A common problem we often encounter on e-commerce sites is the lack of effective navigation. It is often difficult for us to find the desired product.
Visit a few large e-commerce sites like Amazon and Wayfair to see how they handle navigation. Figure out how to steal their formats and then modify them to suit your needs.
Adding breadcrumbs is a great way to keep people grounded. We use them on our blog here at Hello Bar:
2018 06 14 08 33 12 Email Drip Campaigns 10 Best Practices to Dramatically Increase Sales with Emails
The more ecommerce optimization you do , the better results you will have.
23. Ask your customers for reviews for social proof
Have you ever searched an e-commerce site for a specific product and then only clicked on the ones with a certain number of stars?
We do it all the time.
For example, if we search for “fidget spinner” on Amazon, we get many results with different star ratings.
Ask your customers for reviews for social proof
We can only click on the one with the highest star rating.
This is social proof. You can also get social proof through written reviews. Customers are more likely to review the products they buy if you specifically invite them.
24. Promote giveaways on social media
Promote the giveaway on social media
Want to crush the e-commerce marketing game? Offer a gift.
It's one of the best ways to gain more social media followers and increase engagement, and it can lead to a huge increase in sales.
Why? Because people who didn't win the product probably still want it. So they might buy it. Even if only 20 people buy your product because of the giveaway, you'll still make money even if you send the product to one person for free.
You might also like:
Customer Journey Maps – A Complete Guide to Help You Create Your Own
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25. Use the perfect pop-ups on your e-commerce website with Hello Bar
Pop-ups can help you generate more leads, conversions, and increase your e-commerce sales for your marketing campaign. Hello Bar can help, as we have already explained.
Try different types of pop-ups to make sure you get the most out of the Hello Bar. For example, a notification dentist database may work better than a page takeover.
Use the perfect pop-ups on your ecommerce website with Hello Bar
Sure, it stinks to spend money on ads, but it can also produce an excellent return on investment. Facebook and Instagram are two of the most popular social advertising networks.
Start with a low amount and then increase based on spending results. Remember to narrow your target audience as much as possible.
Consider PPC search engine advertising
PPC ads on search engines can work just as well. Now you can even advertise in Gmail if you want to get into people's inboxes without email marketing.
Visit a few large e-commerce sites like Amazon and Wayfair to see how they handle navigation. Figure out how to steal their formats and then modify them to suit your needs.
Adding breadcrumbs is a great way to keep people grounded. We use them on our blog here at Hello Bar:
2018 06 14 08 33 12 Email Drip Campaigns 10 Best Practices to Dramatically Increase Sales with Emails
The more ecommerce optimization you do , the better results you will have.
23. Ask your customers for reviews for social proof
Have you ever searched an e-commerce site for a specific product and then only clicked on the ones with a certain number of stars?
We do it all the time.
For example, if we search for “fidget spinner” on Amazon, we get many results with different star ratings.
Ask your customers for reviews for social proof
We can only click on the one with the highest star rating.
This is social proof. You can also get social proof through written reviews. Customers are more likely to review the products they buy if you specifically invite them.
24. Promote giveaways on social media
Promote the giveaway on social media
Want to crush the e-commerce marketing game? Offer a gift.
It's one of the best ways to gain more social media followers and increase engagement, and it can lead to a huge increase in sales.
Why? Because people who didn't win the product probably still want it. So they might buy it. Even if only 20 people buy your product because of the giveaway, you'll still make money even if you send the product to one person for free.
You might also like:
Customer Journey Maps – A Complete Guide to Help You Create Your Own
How long does it take to create a website? Everything you need
25. Use the perfect pop-ups on your e-commerce website with Hello Bar
Pop-ups can help you generate more leads, conversions, and increase your e-commerce sales for your marketing campaign. Hello Bar can help, as we have already explained.
Try different types of pop-ups to make sure you get the most out of the Hello Bar. For example, a notification dentist database may work better than a page takeover.
Use the perfect pop-ups on your ecommerce website with Hello Bar
Sure, it stinks to spend money on ads, but it can also produce an excellent return on investment. Facebook and Instagram are two of the most popular social advertising networks.
Start with a low amount and then increase based on spending results. Remember to narrow your target audience as much as possible.
Consider PPC search engine advertising
PPC ads on search engines can work just as well. Now you can even advertise in Gmail if you want to get into people's inboxes without email marketing.