Grammarly does a great job of retaining its customers through email campaigns
Posted: Wed Feb 12, 2025 5:57 am
Many companies, including Taco Bell, utilize sponsorships, advertising campaigns, and limited-time offers tied to popular sporting events.
This is pretty genius, especially for a brick-and-mortar store. This technique increases brand visibility and also associates Taco Bell with the excitement and camaraderie associated with sports, resulting in increased customer interest and sales.
Promotional email with you
Set clear expectations for subscribers
Use calls to action and headlines that are targeted specifically to your audience
Connect your offer with a pop culture reference
Consider upselling or cross-selling
Retention email campaign examples
Customer retention is just as important as customer acquisition. You want customers to keep coming back for more.
You can use email to re-engage with customers who haven't purchased your products or interacted with your emails. The trick is gcash database to make them realize how much you value them.
To do so, you need to provide value in some way. We’ll look at a variety of examples of retention email campaigns to see how this is done.
Grammatical
Examples of grammar retention email campaigns
First, the email is personalized. This is essential to making the subscriber feel wanted and appreciated. It also shows that Grammarly is attuned to its audience.
Next, Grammarly doesn’t just beg subscribers to come back or restart their subscription. Instead, it uses an email and a new Grammarly feature to entice subscribers. It’s like saying, “Hey, your subscription just got better. Come see how!”
The CTA reflects the body content. Instead of a generic call to action, it says, “Get Grammarly for your browser.” That’s a nice choice.
Dollar Shave Club
Dollar Shave Club Retention Email Campaign Examples
The same goes for Dollar Shave Club. Remember when we mentioned that retention emails should provide something of value? This email does exactly that.
It's offering a free month of Dollar Shave Club to a wayward subscriber. We like the copywriting here: "Still on the fence about Dollar Shave Club? That's cool. While you're thinking about it, try the Club for a Month on us."
This is pretty genius, especially for a brick-and-mortar store. This technique increases brand visibility and also associates Taco Bell with the excitement and camaraderie associated with sports, resulting in increased customer interest and sales.
Promotional email with you
Set clear expectations for subscribers
Use calls to action and headlines that are targeted specifically to your audience
Connect your offer with a pop culture reference
Consider upselling or cross-selling
Retention email campaign examples
Customer retention is just as important as customer acquisition. You want customers to keep coming back for more.
You can use email to re-engage with customers who haven't purchased your products or interacted with your emails. The trick is gcash database to make them realize how much you value them.
To do so, you need to provide value in some way. We’ll look at a variety of examples of retention email campaigns to see how this is done.
Grammatical
Examples of grammar retention email campaigns
First, the email is personalized. This is essential to making the subscriber feel wanted and appreciated. It also shows that Grammarly is attuned to its audience.
Next, Grammarly doesn’t just beg subscribers to come back or restart their subscription. Instead, it uses an email and a new Grammarly feature to entice subscribers. It’s like saying, “Hey, your subscription just got better. Come see how!”
The CTA reflects the body content. Instead of a generic call to action, it says, “Get Grammarly for your browser.” That’s a nice choice.
Dollar Shave Club
Dollar Shave Club Retention Email Campaign Examples
The same goes for Dollar Shave Club. Remember when we mentioned that retention emails should provide something of value? This email does exactly that.
It's offering a free month of Dollar Shave Club to a wayward subscriber. We like the copywriting here: "Still on the fence about Dollar Shave Club? That's cool. While you're thinking about it, try the Club for a Month on us."