Vans Takes Over New York With First Pair Of Vans Vans
Posted: Mon Dec 23, 2024 4:21 am
Vans partnered with creative agency GUT to turn two transportation vehicles into giant replicas of its MTE-3 shoe and toured the city with New York Nico and Lil Mo Mozzarella as they gave away pairs of sneakers to audiences and invited them to see the inside of the first-ever van.
Vans, the original action sports brand and icon of creative exploration, celebrated the latest styles in the Vans MTE collection by partnering with independent creative agency GUT Los Angeles and sending a giant pair of Vans vehicle replicas (or Vans vans) on a journey into the unexpected around New York City, illustrating the functional benefits of footwear against the cold-weather elements.
The 10-foot replicas of the adventure-inspired Sk8-Hi MTE-3 model took a scenic trip from upstate New York, through Manhattan’s busy Meatpacking District, to Anthony & Son Panini Shoppe in Williamsburg, Brooklyn, before winding through Long Island City, dropping into Dumbo and cruising down the Upper West Side.
Vans also tapped popular New York influencers, New York Nico and Lil Mo Mozzarella , to come along, share the story, and invite locals along the way to try out Vans MTE styles firsthand by giving them a new pair of winter footwear to walk away with.
The first Vans Vans in New York
The first Vans Vans in New York
“This is something new for the brand,” said Vans Americas creative director Bruno Luglio. “Vans has a long history of hosting one-off events, but we decided to do something different this time, because the product is different. Our goal is to illustrate the benefits of MTE in a bigger way — no pun intended — it’s a product demo that meets product test drive.”
User-generated images of Vans making their way through The City have already taken off on social media, with videos posted to popular Instagram accounts collecting over 1.4 million coo means in company views and over 88K likes organically over the weekend. The brand will also be posting social media content captured throughout the activation on its social channels, giving fans outside of New York a chance to get a taste of the unexpected magic.
From fashion to function, Vans’ MTE feature set is designed to protect people from the elements while staying stylish, warm, and dry. By bringing the product to life in this way, the brand hopes to highlight the unexpected journeys the shoes are designed for.
We share with you the video of the Making Off by Street Factory Media
Innovation and Creativity in Marketing: Vans’ Tactics
In the realm of modern marketing, innovation and creativity are not just desirable, they are essential. Vans’ recent campaign in New York City is a clear example of how a brand can capture attention in one of the busiest cities in the world. Vans not only created visually striking advertising, but also invited consumers to interact with the brand in a new and memorable way.
Brand Immersion Tactics
Vans used a brand immersion tactic, taking consumers from a state of passive observation to active participation. This technique is effective because it transforms advertising from a brand monologue to a dialogue with the consumer. At GX Live Marketing, we draw inspiration from such tactics to design campaigns that are not just seen, but lived. Our experiential marketing strategies are designed to create deep and lasting connections between brands and their audiences.
Use of Technology and Social Networks
The Vans campaign also demonstrated the power of technology and social media in modern advertising. Through mobile apps and social media platforms, consumers’ interactions with the campaign were able to be shared and go viral, extending the brand’s reach beyond the streets of New York. Our agency leverages digital advertising and social media marketing to ensure that campaigns not only reach audiences, but also engage them and inspire them to take action.
Memorable Experiences and Engagement
Creating memorable experiences that foster engagement is key to our strategies. Through tactics such as product sampling and staffing , we allow consumers to not only learn about products but also experience them firsthand. This not only increases the likelihood of conversion but also reinforces brand awareness and loyalty.
Conclusion
In short, the Vans campaign is a clear example of how innovative and creative tactics in marketing and advertising can create a significant impact. At GX Live Marketing, we are dedicated to incorporating these tactics into every campaign we develop, ensuring that each client enjoys the benefits of a well-executed, consumer-centric marketing strategy. If you are looking to take your brand to the next level, contact us and find out how we can transform your marketing strategy for the modern world.
Vans, the original action sports brand and icon of creative exploration, celebrated the latest styles in the Vans MTE collection by partnering with independent creative agency GUT Los Angeles and sending a giant pair of Vans vehicle replicas (or Vans vans) on a journey into the unexpected around New York City, illustrating the functional benefits of footwear against the cold-weather elements.
The 10-foot replicas of the adventure-inspired Sk8-Hi MTE-3 model took a scenic trip from upstate New York, through Manhattan’s busy Meatpacking District, to Anthony & Son Panini Shoppe in Williamsburg, Brooklyn, before winding through Long Island City, dropping into Dumbo and cruising down the Upper West Side.
Vans also tapped popular New York influencers, New York Nico and Lil Mo Mozzarella , to come along, share the story, and invite locals along the way to try out Vans MTE styles firsthand by giving them a new pair of winter footwear to walk away with.
The first Vans Vans in New York
The first Vans Vans in New York
“This is something new for the brand,” said Vans Americas creative director Bruno Luglio. “Vans has a long history of hosting one-off events, but we decided to do something different this time, because the product is different. Our goal is to illustrate the benefits of MTE in a bigger way — no pun intended — it’s a product demo that meets product test drive.”
User-generated images of Vans making their way through The City have already taken off on social media, with videos posted to popular Instagram accounts collecting over 1.4 million coo means in company views and over 88K likes organically over the weekend. The brand will also be posting social media content captured throughout the activation on its social channels, giving fans outside of New York a chance to get a taste of the unexpected magic.
From fashion to function, Vans’ MTE feature set is designed to protect people from the elements while staying stylish, warm, and dry. By bringing the product to life in this way, the brand hopes to highlight the unexpected journeys the shoes are designed for.
We share with you the video of the Making Off by Street Factory Media
Innovation and Creativity in Marketing: Vans’ Tactics
In the realm of modern marketing, innovation and creativity are not just desirable, they are essential. Vans’ recent campaign in New York City is a clear example of how a brand can capture attention in one of the busiest cities in the world. Vans not only created visually striking advertising, but also invited consumers to interact with the brand in a new and memorable way.
Brand Immersion Tactics
Vans used a brand immersion tactic, taking consumers from a state of passive observation to active participation. This technique is effective because it transforms advertising from a brand monologue to a dialogue with the consumer. At GX Live Marketing, we draw inspiration from such tactics to design campaigns that are not just seen, but lived. Our experiential marketing strategies are designed to create deep and lasting connections between brands and their audiences.
Use of Technology and Social Networks
The Vans campaign also demonstrated the power of technology and social media in modern advertising. Through mobile apps and social media platforms, consumers’ interactions with the campaign were able to be shared and go viral, extending the brand’s reach beyond the streets of New York. Our agency leverages digital advertising and social media marketing to ensure that campaigns not only reach audiences, but also engage them and inspire them to take action.
Memorable Experiences and Engagement
Creating memorable experiences that foster engagement is key to our strategies. Through tactics such as product sampling and staffing , we allow consumers to not only learn about products but also experience them firsthand. This not only increases the likelihood of conversion but also reinforces brand awareness and loyalty.
Conclusion
In short, the Vans campaign is a clear example of how innovative and creative tactics in marketing and advertising can create a significant impact. At GX Live Marketing, we are dedicated to incorporating these tactics into every campaign we develop, ensuring that each client enjoys the benefits of a well-executed, consumer-centric marketing strategy. If you are looking to take your brand to the next level, contact us and find out how we can transform your marketing strategy for the modern world.