Upselling is the art of offering a customer a more expensive product, while cross-selling means selling an existing customer a different product.
Pay attention to what your subscribers are buying. Invite them to check out related products. You can also group the same products together for a discount.
Step 7 – Reward your best customers
Loyalty goes both ways. If people spend money on your e-shop, reward them with freebies or discounts. They will appreciate the gesture.
Step 8 – Go after your leads and try to bring them back into your email sales funnel
Dormant leads are worthless. However, in some cases, you can bring them back.
For example, offer an incentive to try your latest product. A coupon code can work well.
Ask them if they are still interested in what you are selling. If they are not, remove them from your list. There is nothing wrong with that. You do not want to irritate consumers.
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Ecommerce Email Marketing – 20 Tips to Increase Sales
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Frequently asked questions
How often should I send emails to subscribers?
There is no universal frequency for sending emails. It all depends on the type of service or product you offer and your audience. However, you can get the optimal frequency by asking how often your subscribers want to hear from your brand. This way, you can find the balance between staying top of mind and not overwhelming your subscribers.
How can I track the success of my email marketing campaign?
You can evaluate your email marketing efforts by recording metrics such as conversion rate, open rate, unsubscribe investor database rate, and click-through rate. Look for the best email service provider that provides access to these metrics.
You need a great lead magnet idea that will motivate people to subscribe to your email list. Offer them something valuable, like a free service or product, in exchange for their subscription. You can also promote sign-ups on social media and run contests that require email addresses.
What type of business can benefit from email marketing?
Virtually any business can benefit from email marketing. It's a versatile strategy that can meet the needs of B2B companies, nonprofits, e-commerce stores, and SaaS companies.
What is the difference between double sign-on and single sign-on?
Single sign-on automatically adds subscribers to your mailing list once they submit their details, while double sign-on requires subscribers to confirm their subscription via a verification email.