Best practices for conversion rate optimization
Posted: Wed Feb 12, 2025 6:54 am
Before we talk about the benefits of conversion rate optimization, let's discuss how to increase your conversion rate. These best practices will help you convince more people to convert on your offers.
Reduce the number of form fields to increase conversions
Long, drawn-out forms are a real mood killer when it comes to conversion. Your potential customers want to take advantage of your offer, but if you make them work too hard, they’ll disappear.
There's a simple rule to follow when creating lead capture pages and forms: Only ask for information that is absolutely essential to your business. If it's irrelevant, remove it.
For example, on the Hello Bar homepage, we ask visitors to fill out only one field.
Reduce form fields to increase conversions
It's simple and it gets the ball rolling. People don't feel intimidated.
This is especially important when asking for email signups and when processing sales. These two bottlenecks can have a drastic engineer database impact on conversions.
For example, if you want people to sign up for your newsletter, all you really need is their email address. If you want to personalize your emails, you can ask for their first names, but that's it.
To make a sale, you need their names and payment information. That's it. If you ask for more information, you risk cart abandonment .
Test your calls to action and maximize conversions
CTAs are essential when it comes to CRO. A call to action should inspire people to take action – hence the name.
Specific, value-driven CTAs often work best. Don't be shy. Tell your visitors exactly what you want them to do.
For example, let's say we're running a site-wide sale on our online e-commerce store . We can use a Hello Bar like this to take visitors to the shopping area of the site and remind them that they're getting an offer:
Reduce the number of form fields to increase conversions
Long, drawn-out forms are a real mood killer when it comes to conversion. Your potential customers want to take advantage of your offer, but if you make them work too hard, they’ll disappear.
There's a simple rule to follow when creating lead capture pages and forms: Only ask for information that is absolutely essential to your business. If it's irrelevant, remove it.
For example, on the Hello Bar homepage, we ask visitors to fill out only one field.
Reduce form fields to increase conversions
It's simple and it gets the ball rolling. People don't feel intimidated.
This is especially important when asking for email signups and when processing sales. These two bottlenecks can have a drastic engineer database impact on conversions.
For example, if you want people to sign up for your newsletter, all you really need is their email address. If you want to personalize your emails, you can ask for their first names, but that's it.
To make a sale, you need their names and payment information. That's it. If you ask for more information, you risk cart abandonment .
Test your calls to action and maximize conversions
CTAs are essential when it comes to CRO. A call to action should inspire people to take action – hence the name.
Specific, value-driven CTAs often work best. Don't be shy. Tell your visitors exactly what you want them to do.
For example, let's say we're running a site-wide sale on our online e-commerce store . We can use a Hello Bar like this to take visitors to the shopping area of the site and remind them that they're getting an offer: