The thinking at the time was “sell at any cost”
Posted: Wed Feb 12, 2025 7:04 am
Most scholars say that marketing as we know it originated in the early 1900s, but the definition of the concept itself says that: “… marketing involves the identification and satisfaction of human and social needs.”
Well, we all have needs and humanity has had them even before 100, right?
According to studies, transactions evolved from ancient times to the 19th century, taking the form we know them today.
Marketing as a field of study emerged when competition between companies became fierce and marketers began to create theories on how to attract their audiences and increase their sales.
That idea began to gain more traction at the end of World War II, in 1945, when the United States chinese overseas america data was recovering from an economic crisis and industries needed to sell more, at any cost.
The word marketing is derived from the Latin word “mercare,” which referred to the act of trading in Ancient Rome. Later, it became a symbol of increasing efforts to boost sales.
Well, to be honest, at the beginning of everything, marketing techniques were based on lies and exchanges to deceive the consumer.
It's a good thing we evolved into Inbound marketing , right? PT Barnum was the great mentor of these practices, through his book The art of money getting.
Much of the distrust of marketing professionals comes from the practices suggested in that book. Thanks a lot, PT!
Well, we all have needs and humanity has had them even before 100, right?
According to studies, transactions evolved from ancient times to the 19th century, taking the form we know them today.
Marketing as a field of study emerged when competition between companies became fierce and marketers began to create theories on how to attract their audiences and increase their sales.
That idea began to gain more traction at the end of World War II, in 1945, when the United States chinese overseas america data was recovering from an economic crisis and industries needed to sell more, at any cost.
The word marketing is derived from the Latin word “mercare,” which referred to the act of trading in Ancient Rome. Later, it became a symbol of increasing efforts to boost sales.
Well, to be honest, at the beginning of everything, marketing techniques were based on lies and exchanges to deceive the consumer.
It's a good thing we evolved into Inbound marketing , right? PT Barnum was the great mentor of these practices, through his book The art of money getting.
Much of the distrust of marketing professionals comes from the practices suggested in that book. Thanks a lot, PT!