Automated is the opposite of impersonal
Posted: Wed Feb 12, 2025 8:38 am
These workflows can of course be applied not only to new prospects and leads, but also to existing customers. With every purchase, you get to know them better and can provide them with even more targeted content. You can also offer customers interesting additional content after the purchase - such as an interview with the author or background information on the setting. Automated workflows can therefore support the entire purchasing process - from interest to decision-making and purchase to further customer loyalty.
Marketing automation does not make communication with customers less personal - on the contrary: those who do not automate are often forced to send mass emails. HubSpot's study "Marketing Efficiency" showed that 62 percent of marketers in the DACH region send at least half of their mailings without personalization. In contrast, appropriate software can take into account the individual interests and decision italy telegram data -making phases of customers. Those who understand their customers and tailor their content to their needs and expectations can achieve the best click and conversion rates with automation software. To ensure high quality customer communication, marketers should follow a few basic recommendations:
Build lists, don't buy them: Even with the GDPR coming into force, which gives customers more control over their own data, address trading is still not history. But contacting contacts whose data was purchased without asking is inefficient and quickly sends the sender to the spam folder. Building your own contact list does mean more effort. But it's worth it because the conversion rates are higher.
Marketing automation does not make communication with customers less personal - on the contrary: those who do not automate are often forced to send mass emails. HubSpot's study "Marketing Efficiency" showed that 62 percent of marketers in the DACH region send at least half of their mailings without personalization. In contrast, appropriate software can take into account the individual interests and decision italy telegram data -making phases of customers. Those who understand their customers and tailor their content to their needs and expectations can achieve the best click and conversion rates with automation software. To ensure high quality customer communication, marketers should follow a few basic recommendations:
Build lists, don't buy them: Even with the GDPR coming into force, which gives customers more control over their own data, address trading is still not history. But contacting contacts whose data was purchased without asking is inefficient and quickly sends the sender to the spam folder. Building your own contact list does mean more effort. But it's worth it because the conversion rates are higher.