Characteristics of a press release

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The main characteristics of a press release:

It is a versatile document that can be distributed both in offline media (newspapers, TV, radio) and online media (blogs, digital platforms, social networks).
It has a very short lifespan as it refers to a current event.
The information developed must be concise and concrete.
They are for informational purposes only, so colombia mobile database you should avoid using commercial language.
It should not be too long. Between 1 and 3 pages.
They must be newsworthy and announce something of journalistic interest.
What types of press releases are there?
As already mentioned, the main characteristic of a press release is that it is informative. However, there are several types and each one is adapted to a different need.

Product press release: This type is ideal when you have a brand and need to promote a new product.
Event press release: used for presentations, conferences, fairs, celebrations, award ceremonies or any other event, as its name indicates.
Press release for a service: if you need to position yourself as a specialist or a reference in your sector, this type of release is ideal for you.
Press release from an organization: used to announce the launch of a project, whether business-related or not.
You may also be interested in this article : The best examples and models of press releases (with template).