The team began to develop this platform
Posted: Thu Feb 13, 2025 5:06 am
For example, zoom in pivot was made by the company "Business Solutions". Initially, the company developed an exchange for advertisers and bloggers. There was an idea to unite advertisers and bloggers around the world on one platform.
Then advertisers, for example, from Japan could order advertising from bloggers from New York. Partners would conclude deals and pay for them within the service. They already made a messenger for communication between bloggers and advertisers, but in 2020 the strategy changed.
The company decided to move on to developing a corporate messenger for two reasons:
after research it became clear that such a product would be more in demand south africa phone number list than a platform for advertisers and bloggers;
the platform for communication was already ready.
Therefore, the messenger core on the platform was redesigned into a corporate messenger, and that is how Compass appeared . Now it is the company's main product.
Try Compass Messenger
Currently, the corporate messenger has protected spaces for different teams, video calls, threads, and guest access. An on-premise solution has been developed for installation on the company's server, as well as versions for mobile devices. The messenger is free for the first ten people on the team.
Pivot reduction
This turn is based on the transformation of the initial product into a multifunctional one. That is, the previous one becomes part of a new, larger one. Such a pivot is made if there is a need for a more comprehensive solution on the market.
Then advertisers, for example, from Japan could order advertising from bloggers from New York. Partners would conclude deals and pay for them within the service. They already made a messenger for communication between bloggers and advertisers, but in 2020 the strategy changed.
The company decided to move on to developing a corporate messenger for two reasons:
after research it became clear that such a product would be more in demand south africa phone number list than a platform for advertisers and bloggers;
the platform for communication was already ready.
Therefore, the messenger core on the platform was redesigned into a corporate messenger, and that is how Compass appeared . Now it is the company's main product.
Try Compass Messenger
Currently, the corporate messenger has protected spaces for different teams, video calls, threads, and guest access. An on-premise solution has been developed for installation on the company's server, as well as versions for mobile devices. The messenger is free for the first ten people on the team.
Pivot reduction
This turn is based on the transformation of the initial product into a multifunctional one. That is, the previous one becomes part of a new, larger one. Such a pivot is made if there is a need for a more comprehensive solution on the market.