These visual elements can be:
Posted: Thu Feb 13, 2025 5:15 am
As we explained in the section « History of podcasts » , radio was crucial for the creation of podcasts. However, although the two entertainment media may share a history, there are many differences today.
These differences include:
The Curation: Podcasts are often more curated than radio, as producers can edit them before publishing.
Production quality: Many podcasts include background music and sound effects that producers edit out during post-production
Visuals: Podcasts can include visuals (more information in the “Audio and Video” section)
Approach: Podcasts often delve into the nuances of a topic over the course of several episodes, while many radio shows (especially morning and late-night shows) use an “easy-listening” style that people can tune in and understand at any time.
Medium of distribution: Podcasts are distributed over the Internet
Although podcasts and radio are different, they also share similar elements. These elements include a reliance on narrators, ad breaks separating segments, and a strong focus on audio to tell a story.
How podcasts work
The podcast world typically works like this. First, someone records a podcast and edits it. Then, they publish it through a podcasting platform or directly to their website using an embedded audio player . Once the podcast producer has published their podcast, consumers listen to it via their computers, tablets, or phones.
To understand how podcasts work, you need to understand two key things: video podcasting and the typical podcast format.
Audio and video
Podcasting started out as a purely audio-based medium, but that has changed today. As of October 2021, podcast database Listen Notes estimates that there are over 2.6 million podcasts available online. Experts believe that around 17% of them include visual elements.
A live video stream showing the podcast hosts as they speak
Slides with different images, infographics and charts to demonstrate key points
Dramas, videos and pre-recorded interviews
While visuals aren't necessary for a podcast to be successful, they can enhance the podcast. That's because visuals can:
Demonstrate critical points that are difficult to convey through audio
They allow podcasters to attract a wider audience by creating content for users on video platforms such as Twitch or Youtube.
Create an intimate atmosphere between the presenter and the listener
Provide a competitive advantage that can increase video qatar whatsapp number data podcast return on investment (ROI)
Typical format (what to expect)
As we mentioned in the “ Types of Podcasts ” section , each podcast has a unique style. However, most podcasts follow a structure like this:
Summary of what happened in the last episode (if the podcast is sequential)
Introduction and title sequence of 1-5 minutes in length (this is one of the most critical parts of a podcast, as it has to capture the consumer's attention)
Content section of 5-25 minutes duration
Reading a 1-4 minute long ad
Another section of content lasting 5-25 minutes
Another reading of a 1-4 minute long ad
Conclusion
Teaser for the next episode (if the podcast is sequential)
While this may seem similar to the format of a radio show, podcasts have some unique quirks that set them apart.
For example, many podcast hosts mention Patreon members at the end of episodes. Patreon is a membership platform where fans fund shows through regular subscription payments.
These differences include:
The Curation: Podcasts are often more curated than radio, as producers can edit them before publishing.
Production quality: Many podcasts include background music and sound effects that producers edit out during post-production
Visuals: Podcasts can include visuals (more information in the “Audio and Video” section)
Approach: Podcasts often delve into the nuances of a topic over the course of several episodes, while many radio shows (especially morning and late-night shows) use an “easy-listening” style that people can tune in and understand at any time.
Medium of distribution: Podcasts are distributed over the Internet
Although podcasts and radio are different, they also share similar elements. These elements include a reliance on narrators, ad breaks separating segments, and a strong focus on audio to tell a story.
How podcasts work
The podcast world typically works like this. First, someone records a podcast and edits it. Then, they publish it through a podcasting platform or directly to their website using an embedded audio player . Once the podcast producer has published their podcast, consumers listen to it via their computers, tablets, or phones.
To understand how podcasts work, you need to understand two key things: video podcasting and the typical podcast format.
Audio and video
Podcasting started out as a purely audio-based medium, but that has changed today. As of October 2021, podcast database Listen Notes estimates that there are over 2.6 million podcasts available online. Experts believe that around 17% of them include visual elements.
A live video stream showing the podcast hosts as they speak
Slides with different images, infographics and charts to demonstrate key points
Dramas, videos and pre-recorded interviews
While visuals aren't necessary for a podcast to be successful, they can enhance the podcast. That's because visuals can:
Demonstrate critical points that are difficult to convey through audio
They allow podcasters to attract a wider audience by creating content for users on video platforms such as Twitch or Youtube.
Create an intimate atmosphere between the presenter and the listener
Provide a competitive advantage that can increase video qatar whatsapp number data podcast return on investment (ROI)
Typical format (what to expect)
As we mentioned in the “ Types of Podcasts ” section , each podcast has a unique style. However, most podcasts follow a structure like this:
Summary of what happened in the last episode (if the podcast is sequential)
Introduction and title sequence of 1-5 minutes in length (this is one of the most critical parts of a podcast, as it has to capture the consumer's attention)
Content section of 5-25 minutes duration
Reading a 1-4 minute long ad
Another section of content lasting 5-25 minutes
Another reading of a 1-4 minute long ad
Conclusion
Teaser for the next episode (if the podcast is sequential)
While this may seem similar to the format of a radio show, podcasts have some unique quirks that set them apart.
For example, many podcast hosts mention Patreon members at the end of episodes. Patreon is a membership platform where fans fund shows through regular subscription payments.