The error was acknowledged
Posted: Thu Feb 13, 2025 5:31 am
In 2014, when 43 Mexicans were killed in Ayotzinapa , the chocolate brand CRUNCH , under the management of an external agency, wanted to be featured on the subject with a joke in bad taste. The responses to the tweet were a considerable attack on the reputation of the brand. Clearly, Nestlé Mexico did not approve the projection of this content.
Someone once said “To err is human”, the reality is that no qatar mobile database one is perfect in the world of social media and when making a mistake the most logical thing is to accept the blame. But there are cases in which some prefer to blame the tool in which the error occurred, this will undoubtedly make your work as a community manager be questioned.
Another concrete example:
Rajoy
Last year, one of the Community Managers of the famous Spanish news agency EFE had the unfortunate situation of unintentionally insulting the president of his nation.and it was explained that the hashtag came about because of Twitter's automatic suggestion, an excuse that the president accepted and took with humor, but that did not completely save the image of the agency.
There is no shortage of examples of errors, but it is time to analyze failures that were really assumed in a strategic way, thus generating a high degree of interaction and conversation about the brands involved.
Someone once said “To err is human”, the reality is that no qatar mobile database one is perfect in the world of social media and when making a mistake the most logical thing is to accept the blame. But there are cases in which some prefer to blame the tool in which the error occurred, this will undoubtedly make your work as a community manager be questioned.
Another concrete example:
Rajoy
Last year, one of the Community Managers of the famous Spanish news agency EFE had the unfortunate situation of unintentionally insulting the president of his nation.and it was explained that the hashtag came about because of Twitter's automatic suggestion, an excuse that the president accepted and took with humor, but that did not completely save the image of the agency.
There is no shortage of examples of errors, but it is time to analyze failures that were really assumed in a strategic way, thus generating a high degree of interaction and conversation about the brands involved.