Getting More Value from Data with Data Activation
Posted: Thu Feb 13, 2025 5:40 am
The outcome would be a report that draws on cross-functional data (because you’re analyzing data from both a sales system and an HR system), and that is accessible in the data platform (Workday) that your HR stakeholders use. If HR is your target audience and making decisions about both sales and HR is your use case, you’ve activated your data by delivering insights derived from the right data and delivered to the right place.
The data activation example I’ve described above mexico whatsapp number data involving insights drawn from both sales and HR information is just one of the many use cases that data activation helps support. Virtually any complex business decision – such as analyzing customer behavior to drive marketing campaigns, or setting price points based on customer buying trends as well as product cost data, to name just a couple of other examples – requires a cross-functional, tailored approach to interpreting data.
Conventional, siloed data reporting systems don’t enable that approach, but a strategy centered on data activation does.
The data activation example I’ve described above mexico whatsapp number data involving insights drawn from both sales and HR information is just one of the many use cases that data activation helps support. Virtually any complex business decision – such as analyzing customer behavior to drive marketing campaigns, or setting price points based on customer buying trends as well as product cost data, to name just a couple of other examples – requires a cross-functional, tailored approach to interpreting data.
Conventional, siloed data reporting systems don’t enable that approach, but a strategy centered on data activation does.