Clothing and jewelry stores allow you to try on items before you buy them
Posted: Thu Feb 13, 2025 6:03 am
Touch
Tactile interaction with the product is another effective way to influence consumers. Experiments show that if you let the customer hold the product in their hands, the likelihood of a purchase increases significantly.
This is because the person has already felt like the owner of the product and does not want to give it back. In addition, the tactile sensations could have given him pleasure or caused pleasant associations.
Here's how companies use it in sales:
Furniture stores offer visitors the opportunity to try out the products: sit in chairs or lie on a bed.
The fitness rooms offer tours and offer training on exercise machines, etc.
Tactile properties can convey some information about the product. For example, advertising printed on expensive and thick paper will increase the perceived value of the product. And pleasant to the touch packaging uk phone number list promises pleasure from the product and increases the likelihood of purchase.
To attract the attention of buyers, connect as many channels of perception of your product as possible
How to Use Cognitive Biases
Cognitive biases are errors or "glitches" in human consciousness. They occur because the brain, in order to work faster, tries to simplify all incoming data - in this case, it acts instinctively.
There are now over a hundred known cognitive biases. Here are some of the most popular examples that companies often use in sales and marketing.
The crowd effect
A person tends to act the same way as most people around him. In the past, this helped to survive. Now, it can be used to promote your company's products.
Tactile interaction with the product is another effective way to influence consumers. Experiments show that if you let the customer hold the product in their hands, the likelihood of a purchase increases significantly.
This is because the person has already felt like the owner of the product and does not want to give it back. In addition, the tactile sensations could have given him pleasure or caused pleasant associations.
Here's how companies use it in sales:
Furniture stores offer visitors the opportunity to try out the products: sit in chairs or lie on a bed.
The fitness rooms offer tours and offer training on exercise machines, etc.
Tactile properties can convey some information about the product. For example, advertising printed on expensive and thick paper will increase the perceived value of the product. And pleasant to the touch packaging uk phone number list promises pleasure from the product and increases the likelihood of purchase.
To attract the attention of buyers, connect as many channels of perception of your product as possible
How to Use Cognitive Biases
Cognitive biases are errors or "glitches" in human consciousness. They occur because the brain, in order to work faster, tries to simplify all incoming data - in this case, it acts instinctively.
There are now over a hundred known cognitive biases. Here are some of the most popular examples that companies often use in sales and marketing.
The crowd effect
A person tends to act the same way as most people around him. In the past, this helped to survive. Now, it can be used to promote your company's products.