Information companies
Posted: Thu Feb 13, 2025 6:18 am
The complexity of the market structure creates a need for both broad and deep information of its participants. In response to this need, a number of information providers have formed - industry media, conferences and analytical centers that can function as independent information security players or as areas within universal information companies of the IT market.
Information companies usually combine types of business — for example, including an analytical center and an industry media outlet, or an industry media outlet and a conference business. Combining roles allows uruguay whatsapp data the profitability of operations and the return on investment in the core business competencies of an information company — understanding trends in information security/IT, creating content, and communicating with customers and suppliers. In other words, effectively interviewing and inviting the same people as speakers, and talking about the same topic at a conference and on the pages of a publication.
In theory, the role of the media implies the presence of one or several content factories - news, commercial (market reviews or interviews on projects commissioned by suppliers) or analytical. But in practice, all commercial media combine at least two content factories, for example, analytical and news or commercial and news. Captive media are de facto organized differently, for which a news factory is enough, the main thing is that the brand of the market supplier flashes more often. By the way, captive media occupy an important place in servicing the information needs of the market due to the significant size (as for information companies) of investments pumped into them by market players (primarily vendors and integrators).
Information companies usually combine types of business — for example, including an analytical center and an industry media outlet, or an industry media outlet and a conference business. Combining roles allows uruguay whatsapp data the profitability of operations and the return on investment in the core business competencies of an information company — understanding trends in information security/IT, creating content, and communicating with customers and suppliers. In other words, effectively interviewing and inviting the same people as speakers, and talking about the same topic at a conference and on the pages of a publication.
In theory, the role of the media implies the presence of one or several content factories - news, commercial (market reviews or interviews on projects commissioned by suppliers) or analytical. But in practice, all commercial media combine at least two content factories, for example, analytical and news or commercial and news. Captive media are de facto organized differently, for which a news factory is enough, the main thing is that the brand of the market supplier flashes more often. By the way, captive media occupy an important place in servicing the information needs of the market due to the significant size (as for information companies) of investments pumped into them by market players (primarily vendors and integrators).