It is what catches the user's eye
Posted: Thu Feb 13, 2025 6:26 am
Makes them stop, look and only then proceed to read the text. The image in the teaser ad should be unique, and not something that constantly flashes on websites. Shades should be selected depending on the target audience. If the picture shows the product in action or the effect of its use, you can add “buy” or “order” buttons. A catchy headline for a teaser ad should be short and clear. It can call to action (buy, order, find out, get), ask a question (do you believe, know, can you do it), describe a problem (tired of debt, tired of joint pain), contain intrigue (what happened to a famous model) or you can focus the user's attention on the fact that the offer is limited in time (only 1 hour left, only a week, discounts until the end of the day).
Before creating a teaser , you need to be attentive Kazakhstan cell phone number list to all the details, especially grammatical and syntactic errors, which users pay special attention to and lose trust instantly. Landing sites and pre-landing pages are best created independently, without using templates, since no one likes hackneyed texts and pictures. Optimization process It is important not only to effectively buy traffic and know how to create creatives , but also to monitor the results of the advertising campaign and optimize ads. To obtain the necessary information, you need to enable UTM tags that will be triggered when users click through, and install it on the landing metric.
Campaign budget optimization consists of 3 elements: You need to track traffic sources and block those resources from which a large number of bots come, since they drain your budget and do not allow you to properly analyze the work of your teaser, since the indicators are incorrect. Continuously test teasers to identify those that are not performing well and have a low click-to-impression ratio. This will help you reduce your cost per click. It is necessary to remove and replace teasers whose click-through rate has decreased due to the fact that the audience has become tired of them.
Before creating a teaser , you need to be attentive Kazakhstan cell phone number list to all the details, especially grammatical and syntactic errors, which users pay special attention to and lose trust instantly. Landing sites and pre-landing pages are best created independently, without using templates, since no one likes hackneyed texts and pictures. Optimization process It is important not only to effectively buy traffic and know how to create creatives , but also to monitor the results of the advertising campaign and optimize ads. To obtain the necessary information, you need to enable UTM tags that will be triggered when users click through, and install it on the landing metric.
Campaign budget optimization consists of 3 elements: You need to track traffic sources and block those resources from which a large number of bots come, since they drain your budget and do not allow you to properly analyze the work of your teaser, since the indicators are incorrect. Continuously test teasers to identify those that are not performing well and have a low click-to-impression ratio. This will help you reduce your cost per click. It is necessary to remove and replace teasers whose click-through rate has decreased due to the fact that the audience has become tired of them.